LG Electronics unveiled its eighth “Endangered Species Protection” campaign video on the Times Square billboard in New York last weekend, featuring a 3D-rendered brown bear threatened by climate change and habitat loss.

The video highlights the impact of environmental destruction on wildlife, emphasizing the need for awareness and conservation. The brown bear, also known as the beloved British character Paddington, faces declining populations due to global warming, deforestation, and hunting.

[ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]