Rom&nd, one of South Korea’s most popular color cosmetics brands with a strong fan base, announced on Sunday that it will open its first offline store on May 1st, 2025, nine years after its founding. The new store, called “Pink Office,” is located in Seongsu-dong in Seoul’s Seongdong District and will allow visitors to experience and purchase more than 350 Rom&nd products.

The store offers a spacious area for customer experiences. The first floor features a “GOTCHA zone” where customers can win various goods and keyrings, as well as a photo zone. The second floor is reserved for “Koha,” or members of Rom&nd’s beauty membership program.

Launched by iFamilySC in 2016, Rom&nd has steadily grown into a leading beauty brand across Japan, Southeast Asia, and Greater China.

Starting with its first flagship store in Korea, Rom&nd plans to host offline events in Harajuku, Japan, in May 2025 followed by China, Taiwan, and the United States later in 2025.

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