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New LG Uplus CEO outlines vision for customer-driven growth

  • Kim Dae-key and Minu Kim
  • 기사입력:2024.12.03 14:53:05
  • 최종수정:2024.12.03 14:53:05
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CEO Hong Bum-shik
CEO Hong Bum-shik

Hong Bum-shik, the newly appointed CEO of LG Uplus, shared his management philosophy with employees for the first time since his inauguration on Monday. In an email titled “Creating a better future together,” Hong emphasized three core principles: customer value, differentiated competitiveness, and strengthening the fundamentals, pledging to “build a future better than today.”

“Focusing on competitors might land you in second place, but focusing on customers can help you win,” Hong said, underscoring the importance of identifying and addressing customers’ needs - even those they may not yet realize - and that innovation is key to achieving this.

Hong further explained that differentiated competitiveness is achieved by accumulating small successes over time. “With a long-term perspective, we need to tackle smaller goals one by one to achieve something bigger,” he said. He also stressed the importance of a solid foundation for growth, likening it to an individual’s core strength. “A company, like a person, needs strong fundamentals to make significant leaps forward.”

To achieve these goals, Hong highlighted the importance of unity. “When we come together as one and work to better satisfy customers in our respective roles, I am confident our future will become even brighter,” he said.

Hong also expressed a desire to foster a culture of positivity and mutual support. “I want to be a leader who provides fresh perspectives and broader viewpoints so the successes we have built so far can be amplified. We will take pride in what we do well and spread positive energy that inspires everyone,” he concluded.

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