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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>대만 암웨이 임직원 1200명 강원도 찾는다</h1> <div class="view_img"> <p>최초입력 2025.02.28 16:05:41</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">포상 단체관광 유치 성공 내달 1일부터 순차 입국</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">포상 단체관광 유치 성공<br/>내달 1일부터 순차 입국 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202502/28/news-p.v1.20250228.5332fc3248fa4e768558a90ac0dbb3d8_P1.jpg" orgWidth="700" orgHeight="467" alt="강원도청사. [강원도]" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202502/28/news-p.v1.20250228.5332fc3248fa4e768558a90ac0dbb3d8_R.jpg" data-width="2835" data-height="1890"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">강원도청사. [강원도]</span> </figcaption> </figure></div><p refId="2">강원도가 대만 암웨이 단체 포상 관광객 1200명을 유치했다.</p><p refId="3">28일 강원도에 따르면 대만 암웨이 임직원 1200명이 3월 1~7일 3차례에 걸쳐 강원도를 찾는다.</p><p refId="4">이들은 2018 평창 동계올림픽 및 2024 강원 동계청소년올림픽 유산을 활용한 동계 관광 콘텐츠를 즐기고 올림픽 기념관, 경포대, 아르떼뮤지엄 등을 둘러볼 예정이다.</p><p refId="5">강원 방문의 해(2025~2026) 첫 대규모 관광객인 만큼 특별한 환영행사도 열린다. 강원도 캐릭터인 ‘강원이와 특별이’ 포토존과 함께 강원도립예술단 전통무용공연 등이 펼쳐진다.</p><p refId="6">대만은 방한 관광객 비중이 높은 곳이다. 지난해 한국을 찾은 대만 관광객은 약 147만명으로 전년 대비 53% 증가했다.</p><p refId="7">이에 강원도는 포상 단체 관광객 유치를 위해 공격적인 마케팅을 펼쳐왔다. 이번 대만 암웨이 단체 관광객 유치 과정에서 강원 동계 관광의 매력을 집중 홍보했고, 사전 답사도 지원했다.</p><p refId="8">강원도는 중화권 대상 마케팅을 한층 더 강화할 방침이다. 강원도 관계자는 “취향 맞춤은 물론 마라톤, 자전거, 트레킹 등 스포츠 관광을 테마로 동호회를 집중 유치할 것”이라며 “개별에서 단체까지 타깃을 넓혀 특화상품을 개발하고 홍보할 계획”이라고 말했다.</p><div id="refTotal" value="8"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/society/11252966', site : 'https://mkbn.mk.co.kr/news/society/11252966' }; 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