최초입력 2025.04.21 15:21:17
Gmarket Inc., an e-commerce platform affiliated with South Korea’s Shinsegae Group, is launching a new promotional campaign called “All In” in collaboration with leading brands, the company said on Monday.
The event will spotlight one brand each quarter, with an intensive one-day marketing focus. Products from the featured brand will be prominently displayed on Gmarket’s special promotions and discount deal sections for 24 hours, accompanied by active advertising across external channels such as social media.
The first partner for the “All In” promotion is Korean cosmetics giant Amorepacific Corp. Products from Amorepacific brands such as Sulwhasoo, Hera, Aestura, IOPE, Laneige, Illiyoon, Mise-en-scène, Happy Bath, and Ryo will be available in the event.
Six exclusive products will also be offered only on Gmarket. They include the Sulwhasoo Firming Care 3-piece Set, Sulwhasoo Concentrated Ginseng Cream Rich Set, Illiyoon Ceramide Ato Lotion Set, Aestura Atobarrier365 Cream Set, Happy Bath Feel So Good Foot Shampoo Set, and Median Tartar Care White toothpaste.
Gmarket’s live broadcast channel “G Live” will also feature a special series introducing Amorepacific brands in eight separate segments throughout the day. More details are available on Gmarket’s homepage.
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