Samsung Electronics Co. launched a new advertising campaign for its 2025 OLED TV lineup on Thursday, aiming to bolster its position in the OLED television market.

The campaign includes three ads highlighting the core strengths of Samsung’s OLED TVs—glare-free technology, Pantone color certification, and a slim 11-millimeter profile—which the company positions as essential standards for any true OLED display.

Samsung has expanded its OLED TV offerings this year to 14 models across six screen sizes, from 42 inches to 83 inches, to offer more options for consumers.

Thanks to this expansion, the company reported that sales of its OLED TVs in May rose about 140 percent year-on-year. Sales of extra-large models 77 inches and above more than doubled in the same period.

Samsung said the new campaign, which underscores the brand’s technological edge, will be rolled out not only on television channels but also across YouTube, Naver, IPTV platforms, and even elevator screens in buildings, as part of its effort to mainstream OLED adoption.

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