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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>AI가 광고 위치 선정·노출까지 알아서··네이버, ‘애드부스트 쇼핑’ 공개</h1> <div class="view_img"> <p>최초입력 2025.05.22 11:36:46</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">AI가 네이버 쇼핑 등록 상품 연동 광고 효율 높이고 운영 부담은 낮춰</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">AI가 네이버 쇼핑 등록 상품 연동<br/>광고 효율 높이고 운영 부담은 낮춰 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/22/news-p.v1.20250522.2859d1fe6c5c4b7987a2a7b46f010c54_P1.png" orgWidth="700" orgHeight="444" alt="네이버 애드부스트 쇼핑. <네이버>" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/22/news-p.v1.20250522.2859d1fe6c5c4b7987a2a7b46f010c54_R.png" data-width="1224" data-height="776"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">네이버 애드부스트 쇼핑. <네이버></span> </figcaption> </figure></div><p refId="2">네이버는 인공지능(AI)이 온라인 광고 위치 선정부터 집행까지 자동으로 처리하는 솔루션 ‘애드부스트 쇼핑(ADVoost shopping)’을 오픈 베타로 선보인다고 22일 밝혔다.</p><p refId="3">쇼핑 광고주에게 특화된 이 솔루션은 ▲광고 캠페인 설정 및 운영 ▲광고주 상품 연동 및 소재 선별 ▲광고 게재 위치 선정 및 노출 등 전 과정을 AI로 자동화한 것이 특징이다. 네이버 쇼핑에 상품을 등록해 판매하는 사업자라면 누구나 활용 가능하다.</p><p refId="4">기존에는 쇼핑 광고 집행을 희망하는 광고주가 직접 캠페인 내용 상세 설정, 타겟 사용자 분석, 소재 교체 등 제반 사항을 일일이 관리해야 해 광고 운영 대상이 일부 상품으로 한정됐다.</p><p refId="5">애드부스트 쇼핑은 AI가 네이버 쇼핑에 등록한 광고주의 전체 상품을 자동 연동하고 이중 최적의 광고 소재를 선별한 뒤 적합한 사용자에게 노출하는 만큼 주력 상품은 물론 그동안 광고로 관리하기 어려웠던 세부 상품군 정보까지 사용자들에게 전달할 수 있다.</p><p refId="6">검색·디스플레이 광고를 통합해 적합한 곳에 쇼핑 광고 소재를 자동 노출하는 것도 특징이다. ▲통합검색 ▲쇼핑검색 등 검색 지면은 물론, ▲네이버 메인 ▲네이버 콘텐츠(카페, 블로그 등) 서비스 ▲네이버 뉴스 등 디스플레이 지면까지 모두 아우르기 때문에 보다 폭 넓은 노출 효과를 기대할 수 있다.</p><p refId="7">전연국 네이버 광고 프로덕트 리더는 “네이버 서비스 내 쇼핑 광고 영역을 우선 대상으로 선보인 후 향후 외부 매체를 포함 다양한 범주로 광고 노출을 확대해 나갈 예정”이라고 밝혔다.</p><div id="refTotal" value="7"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/it/11323603', site : 'https://mkbn.mk.co.kr/news/it/11323603' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; 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