최초입력 2025.07.11 10:59:55
SK magic Co. announced Friday that it has changed its corporate name to SK intellix, signaling its transformation into an artificial intelligence (AI) wellness platform company.
The new name combines “intelligent,” representing the core value of artificial intelligence, and the letter “X,” symbolizing continuous innovation in wellness experiences, the company said.
With the rebranding, SK intellix aims to go beyond its image as a maker of environmental appliances such as water purifiers, air purifiers, and bidets.
It plans to establish a unified brand structure that also encompasses its recently launched home robotics line, NAMUHX.
The existing brand name SK magic will continue to be used for water purifiers and air purifiers, while also serving as the platform for launching new categories of innovative products.
The company said it would continue to deliver differentiated experiences and innovative value through the name change.
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