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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>쿠팡 이기려면 ‘이 길’ 밖에…불타오르는 신선식품 전쟁 [카드뉴스]</h1> <div class="view_img"> <p>최초입력 2025.04.25 15:54:14</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202504/25/news-p.v1.20250425.ac2bffaeeecd46508ebf2b62e0fdd6f6_P1.jpg" orgWidth="600" orgHeight="802" alt="사진설명" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202504/25/news-p.v1.20250425.ac2bffaeeecd46508ebf2b62e0fdd6f6_R.jpg" data-width="600" data-height="802"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> </figcaption> </figure></div><div refId="2" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202504/25/news-p.v1.20250425.5a43ccccd5f445ceaf301e7c9af80e99_P1.jpg" orgWidth="600" orgHeight="802" alt="사진설명" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202504/25/news-p.v1.20250425.5a43ccccd5f445ceaf301e7c9af80e99_R.jpg" data-width="600" data-height="802"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> </figcaption> </figure></div><p refId="3">‘신선식품’이 한국 유통 업계 화두로 떠올랐습니다.</p><p refId="4">온·오프라인 할 것 없이 신선식품 강화에 기업들이 전력투구하는 모습인데요.</p><p refId="5">‘신선식품 전쟁’ 도화선이 된 건 역시 쿠팡입니다.</p><p refId="6">쿠팡은 신세계·롯데 등 전통의 유통 강호를 누르고 국내 매출 1위 유통 기업으로 자리매김했죠.</p><p refId="7">대형마트·백화점 등 오프라인 채널은 당장 발등에 불이 떨어졌습니다.</p><p refId="8">하지만 쿠팡을 넘어설 뾰족한 대책이 없었는데요.</p><p refId="9">가격 경쟁력은 물론 취급 상품 수, 배송 속도, 멤버십 혜택까지. 뭐 하나 쿠팡을 이길 만한 구석이 없죠.</p><p refId="10">이런 상황에서 오프라인 유통이 주목한 영역이 바로 ‘신선식품’입니다.</p><p refId="11">식료품은 신선도를 매장에서 직접 확인하고 구입하길 원하는 소비자가 많죠.</p><p refId="12">때문에 국내 유통을 평정한 쿠팡도 유독 신선식품 카테고리서는 고전을 면치 못하는데요.</p><p refId="13">오프라인이 상대적으로 강점을 갖는 신선식품은 그야말로 기업들에는 하나뿐인 동아줄인 셈이죠.</p><p refId="14">네이버는 신선식품·새벽배송 강자 컬리와 협업을 확정하며 신선 경쟁에 뛰어들었어요.</p><p refId="15">오아시스마켓은 지난해 어려움을 겪었던 티몬 인수로 새 판을 짜겠다는 계획입니다.</p><p refId="16">매경이코노미 스페셜리포트에서 불타오르는 신선식품 전쟁에 대해 자세히 살펴보시죠.</p><p refId="17">취재 : 나건웅·반진욱 기자, 정혜승·정수민·지유진 인턴기자</p><p refId="18">그래픽 : 정윤정 기자</p><div id="refTotal" value="18"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/economy/11301689', site : 'https://mkbn.mk.co.kr/news/economy/11301689' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = 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