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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>테무·당근 제쳤다... 쇼핑앱 신규 설치 1위는 ‘여기’</h1> <div class="view_img"> <p>최초입력 2025.05.12 17:21:43</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">네이버플러스 스토어 1위 컴포즈커피·쉬인도 인기</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">네이버플러스 스토어 1위<br/>컴포즈커피·쉬인도 인기 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/12/news-p.v1.20250512.ecb29a9d045c43debac83c366b09ae9b_P1.jpg" orgWidth="700" orgHeight="700" alt="4월 급상승 모바일 앱 순위 <사진=아이지에이웍스 모바일인덱스>" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/12/news-p.v1.20250512.ecb29a9d045c43debac83c366b09ae9b_R.jpg" data-width="1920" data-height="1920"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">4월 급상승 모바일 앱 순위 <사진=아이지에이웍스 모바일인덱스></span> </figcaption> </figure></div><p refId="2">지난달 국내 쇼핑 애플리케이션(앱) 신규 설치에서 네이버플러스 스토어가 압도적인 1위를 차지했다.</p><p refId="3">12일 데이터플랫폼 기업 아이지에이웍스 모바일인덱스에 따르면 지난달 국내 쇼핑앱 신규 설치 1위는 네이버플러스 스토어(239만건)로 나타났다.</p><p refId="4">테무(120만건), 롯데마트 제타(82만건), 당근(45만건), 쿠팡(42만건) 등이 뒤를 이었다.</p><p refId="5">네이버가 지난 3월 별도 쇼핑앱인 네이버플러스 스토어를 출시하면서 상당수의 이커머스 사용자들이 반응하는 것으로 보인다.</p><p refId="6">네이버플러스 스토어는 월간 급상승 모바일 앱 순위에서도 상위권에 이름을 올렸다. 쇼핑앱이 아닌 모든 앱을 통틀어서 봐도 신규 이용자층이 광범위하게 확보됐다는 뜻이다. 네이버플러스 스토어는 지난달 사용자 수 증가폭이 174만명으로 전달 대비 65% 늘었다.</p><p refId="7">‘유심칩 해킹’ 논란이 인 T World(SKT)(689만명·79%)가 급상승 순위 1위를 차지했고, 챗GPT가 2위였다. 네이버플러스 스토어는 3위에올랐다.</p><p refId="8">한편 업종별 신규설치 순위를 보면 식음료 부문에서는 컴포즈커피(78만건)·쿠팡이츠(56만건)·배달의민족(52만건)이 차례로 상위에 올랐다. 패션/의류 부문에서는 쉬인(33만건)·무신사(25만건)·에이블리(23만건)이 높았다.</p><div refId="9" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/12/news-p.v1.20250512.8a428a86aa4f48f3b84b0fd5823440ca_P1.jpg" orgWidth="700" orgHeight="700" alt="4월 업종별 신규설치 모바일 앱 순위 <사진=아이지에이웍스 모바일인덱스>" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/12/news-p.v1.20250512.8a428a86aa4f48f3b84b0fd5823440ca_R.jpg" data-width="2835" data-height="2835"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">4월 업종별 신규설치 모바일 앱 순위 <사진=아이지에이웍스 모바일인덱스></span> </figcaption> </figure></div><div id="refTotal" value="9"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11314788', site : 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