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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>에프앤에프, 패션산업에 AI시스템 … 새 패러다임 제시</h1> <div class="view_img"> <p>최초입력 2024.12.04 16:03:13</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">6억불 수출탑</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202412/05/20241205_01110304000004_L00.jpg" orgWidth="600" orgHeight="400" alt="사진설명" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> </figcaption> </figure></div> 에프앤에프는 2021년 5월 1일을 분할 기일로 해 2021년 5월 3일 분할 설립 등기를 완료했다. 분할 설립된 패션사업부문은 기존 사업의 연속성을 유지하며 운영하고 있다. <br><br>에프앤에프는 1992년 패션사업에 진출한 이래 엠엘비(MLB), 엠엘비키즈(MLB KIDS), 디스커버리(DISCOVERY) 등의 브랜드를 성공적으로 전개하며 국내는 물론 글로벌 시장에서도 경쟁력을 갖춘 패션 전문 회사로 성장했다. <br><br>우선 MLB 브랜드는 2018년 홍콩 진출을 시작으로 2019년 중국 본토까지 진출하며 글로벌 비즈니스의 기반을 마련했다. 2018년에는 이탈리아에서 설립된 프리미엄 라이프스타일 브랜드 듀베티카(DUVETICA)를 인수했고, 2022년에는 테니스 헤리티지를 기반으로 한 프리미엄 라이프스타일 액티브웨어 브랜드 세르지오타키니를 인수하며 유럽, 북미 및 세계 시장으로 사업을 확장했다. <br><br> <br><br><div class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202412/05/20241205_01110304000004_S01.jpg" orgWidth="300" orgHeight="304" alt="김창수 대표" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">김창수 대표</span> </figcaption> </figure></div> 특히 에프앤에프는 2019년 디지털 전담 조직을 구성하고 디지털 인프라에 대한 인적·물적 투자를 확대해온 결과, 선도적인 디지털 트랜스포메이션(DT)으로 업무 단위별 전문화된 디지털 시스템을 구축하는 데 성공했다. 최근에는 패션 비즈니스에 최적화된 AI 시스템 구축을 진행하며, 디지털 트랜스포메이션을 넘어 'AI 트랜스포메이션'을 통해 새로운 패션 패러다임을 제시하고 있다. <br><br>[이종화 기자] <br><br> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/special-edition/11185784', site : 'https://mkbn.mk.co.kr/news/special-edition/11185784' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; var that = ''; imgSrc = $(this).find("img").attr("src"); imgEl = $("<img/>"); that = $(this); imgEl.prop("src", imgSrc).on("load", 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