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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>Musinsa’s fashion platform 29CM expands beauty business</h1> <div class="view_img"> <p>최초입력 2025.08.13 15:25:28</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202508/13/news-p.v1.20250813.b5a610d1430841fb8c7a3e36ad56aa92_P1.png" orgWidth="700" orgHeight="477" alt="(29CM)" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202508/13/news-p.v1.20250813.b5a610d1430841fb8c7a3e36ad56aa92_R.png" data-width="1056" data-height="720"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">(29CM)</span> </figcaption> </figure></div><p refId="2">South Korea’s leading fashion platform Musinsa is ramping up its presence in the beauty segment through its subsidiary 29CM, which has seen strong growth driven by curated marketing content and targeted campaigns.</p><p refId="3">According to the company, transaction volume in the beauty category on 29CM more than doubled in the first half of 2025 compared to the same period last year.</p><p refId="4">The increase is attributed to a steady rollout of new product lines and monthly themed promotions, such as “Beauty Forecast of the Month.”</p><p refId="5">According to a company representative, 29CM surpassed 1 trillion won ($741 million) in total transactions last year, establishing itself as a top fashion platform for women in their 20s and 30s. The same demographic has fueled the success of its expanding beauty offerings in 2025.</p><p refId="6">As part of its strategy, 29CM launched a new content series titled “29 Beauty Routine,” which combines video interviews with well-known figures and promotional sales events.</p><p refId="7">The first video, released on Tuesday, features veteran model Shin Hyun-ji demonstrating her daily beauty regimen. In the clip, Shin emphasizes the importance of maintaining peak condition by first “washing off accumulated fatigue,” as she casually showcases hair care and fragrance products.</p><p refId="8">The campaign spotlights six cosmetic brands currently trending on 29CM. 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