최초입력 2025.08.13 15:24:52
LG Electronics Inc. is expanding its home appliance subscription business to Singapore in a move to strengthen its global presence.
The company said Tuesday it has opened a subscription-only brand store in Singapore and officially launched the service there. LG is focusing on markets where the home appliance subscription segment is already established or where consumer demand is strong. It currently offers the service in Malaysia, Thailand, and Taiwan, with Singapore now added to the list.
The subscription model lowers the upfront cost by providing professional maintenance, including regular replacement of consumables, inspections, and free after-sales service.
The offering appeals to global consumers seeking convenient, flexible access to premium appliances, which are central to LG’s strategy.
In Malaysia, the number of paid subscription accounts topped 10,000 for the first time in May.
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