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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>CJ제일제당 화끈한 매운맛 ‘습김치’ 완판 행진</h1> <div class="view_img"> <p>최초입력 2025.04.29 15:19:22</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">출시 당일 물량 완판 생산량 약 3배 늘려</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">출시 당일 물량 완판<br/>생산량 약 3배 늘려 </div></div><p refId="1">CJ제일제당의 실비김치 브랜드 ‘습김치’가 출시 초반부터 인기몰이를 하고 있다.</p><p refId="2">매운 음식을 먹을 때 내게 되는 소리 ‘습’과 매운 김치를 일컫는 ‘실비’를 결합한 습김치는 매운 맛을 선호하는 2040세대를 겨냥해 이달 1일 온라인 전용으로 출시됐다.</p><p refId="3">습김치는 배달의민족의 온라인몰 ‘B마트’에서 1일 출시 당일 초도 물량이 완판됐다. CJ제일제당 공식몰 ‘CJ더마켓’에서는 판매를 시작한 3일 당일 오전 준비 물량이 모두 소진됐다. 출시 2~3주차에는 첫 주 대비 일일 판매량이 약 3배 뛰었다.</p><p refId="4">CJ제일제당 관계자는 “소비자들이 습김치를 먹는 영상 등을 온라인에 자발적으로 올리면서 습김치가 자연스럽게 입소문이 났다”며 “예상을 뛰어넘는 반응에 주문량을 맞추기 위해 생산 물량을 3배 가까이 늘렸다”고 전했다.</p><p refId="5">습김치는 매운 베트남 고춧가루와 국산 청양 고춧가루를 적절하게 섞은 양념으로 만들어졌다. 고추과 식물의 매운맛을 나타내는 척도인 스코빌 지수가 일반 김치대비 30배 이상 높다.</p><div refId="6" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202504/29/news-p.v1.20250429.76ef610f9f1c42c08c73e9ff8a49f198_P1.jpg" orgWidth="700" orgHeight="530" alt="CJ제일제당이 최근 출시한 실비김치 ‘습김치’. <CJ제일제당>" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202504/29/news-p.v1.20250429.76ef610f9f1c42c08c73e9ff8a49f198_R.jpg" data-width="1443" data-height="1092"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">CJ제일제당이 최근 출시한 실비김치 ‘습김치’. <CJ제일제당></span> </figcaption> </figure></div><div id="refTotal" value="6"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/economy/11304644', site : 'https://mkbn.mk.co.kr/news/economy/11304644' }; 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