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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>백종원도 못 피했다...프랜차이즈 상장 잔혹사 [스페셜리포트]</h1> <div class="view_img"> <p>최초입력 2025.02.14 21:00:00</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><p refId="1">6만4500원 → 2만9000원.</p><p refId="2">지난해 11월 6일 코스피 상장에 성공한 더본코리아 최근 석 달 주가 변화다. 상장 첫날에는 공모가(3만4000원) 대비 90% 가까이 치솟는 등 뜨거운 관심을 받았지만 이후 하락을 거듭한 결과다.</p><p refId="3">최근 주가 추락세는 더 두드러졌다. 백종원 더본코리아 대표를 둘러싸고 여러 논란이 터지면서다. 설 명절을 앞두고 백 대표가 직접 홍보한 햄 선물세트가 ‘과도한 상술’이라는 비판에 직면하며 도마에 올랐고 안전 이슈도 터져나왔다. 그동안 ‘가성비’와 ‘고객 친화’ 이미지를 쌓아왔던 백 대표인지라, 더 큰 배신감을 불러온 모습이다. 흑백요리사 공전의 흥행 이후 불과 몇 달 만에 터진 일이다. 단발성 논란과는 별개로 더본코리아 주가가 지지부진한 근본적인 이유가 있다는 지적도 있다. 프랜차이즈 기업 상장은 성공할 수 없다는 이른바 ‘국내 프차 상장 잔혹사’와 관련된 스토리다.</p><div refId="4" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202502/18/news-p.v1.20250207.3e01ea4b195a42bfb6b9400fd8350b17_P2.jpg" orgWidth="500" orgHeight="450" alt="사진설명" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202502/18/news-p.v1.20250207.3e01ea4b195a42bfb6b9400fd8350b17_R.jpg" data-width="656" data-height="590"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> </figcaption> </figure></div><div class="content-loginDashboard"></div><div id="refTotal" value="4"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/economy/11235305', site : 'https://mkbn.mk.co.kr/news/economy/11235305' }; </script> <div id='lv-container' data-id='mk' 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