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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>“상하이판 성수동에서 시작합니다”…중국매장 100개 선언한 K패션 국대</h1> <div class="view_img"> <p>최초입력 2025.10.01 05:51:31</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">12월 상하이에 첫 중국 매장 2030년 中 매출 1조원 목표</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">12월 상하이에 첫 중국 매장<br/>2030년 中 매출 1조원 목표 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202510/01/news-p.v1.20250930.02d3b817522446968c763b01a75c4909_P1.png" orgWidth="700" orgHeight="477" alt="중국 상하이에 여는 무신사 스탠다드 상하이점 조감도. [사진=무신사]" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202510/01/news-p.v1.20250930.02d3b817522446968c763b01a75c4909_R.png" data-width="1056" data-height="720"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">중국 상하이에 여는 무신사 스탠다드 상하이점 조감도. [사진=무신사]</span> </figcaption> </figure></div><p refId="2">패션 플랫폼 무신사가 오는 12월 상하이을 상륙하는 것을 시작으로 5년간 중국에서 100개 넘는 매장을 열겠다는 계획을 밝혔다. 이를 통해 2030년까지 중국 내 온·오프라인 통합 매출 1조원을 넘어서겠다는 목표도 제시했다.</p><p refId="3">30일 무신사는 오는 12월 중국 상하이에 무신사 스탠다드와 무신사 스토어 오프라인 매장을 연다고 밝혔다. 스탠다드 상하이점은 무신사의 첫 번째 해외 오프라인 매장이자 플래그십 스토어다. 중국의 패션 성지로 꼽히는 상하이 ‘화이하이루’ 거리의 백성 쇼핑센터에 들어선다. 화이하이루는 일평균 유동 인구가 50만명이 넘는 거리다. 매장 규모는 총 1300㎡(약 400평)로 무신사 스탠다드 역대 오프라인 매장 중 세번째로 크다.</p><p refId="4">연말에는 상하이판 성수동으로 불리는 ‘안푸루’에서 편집숍인 무신사 스토어의 문을 연다. 이 매장은 다양한 무신사 파트너 브랜드를 중국에 선보이는 글로벌 접점 역할을 수행한다.</p><p refId="5">내년 상반기에는 난징둥루, 쉬자후이, 항저우 등 3개 지역에 출점한다. 무신사 차이나 관계자는 “내년에는 한국 상품과 K패션 브랜드의 인기가 높은 남방 지역을 중심으로 중국 오프라인 매장을 빠르게 확장해 나갈 것”이라며 “중국을 포함한 세계 시장에서 파트너 브랜드가 지속 성장할 수 있도록 온·오프라인 기반을 강화해 나가겠다”고 말했다.</p><div id="refTotal" value="5"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11433381', site : 'https://mkbn.mk.co.kr/news/business/11433381' }; 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