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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>충성고객에 더 많은 혜택…헥토헬스케어, 건강기능식품 ‘정기구독’ 강화</h1> <div class="view_img"> <p>최초입력 2025.05.27 10:48:47</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" 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data-url="https://wimg.mk.co.kr/news/cms/202505/27/news-p.v1.20250527.a8a667b32c74404193a72331b5a01312_R.jpg" data-width="800" data-height="862"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">[사진제공=헥토헬스케어]</span> </figcaption> </figure></div><p refId="2">지속 가능한 건강관리에 대한 관심이 높아지면서, 건강기능식품 분야에서도 ‘정기구독’이 새로운 소비 습관으로 자리잡고 있다.</p><p refId="3">글로벌 헬스케어 기업 헥토헬스케어는 대표 프로바이오틱스 브랜드 ‘드시모네’의 정기구독 건수가 최근 1년 사이 150% 증가했다고 27일 밝혔다.</p><p refId="4">드시모네 정기구독 고객은 첫 회차에 40% 할인 혜택을 받을 수 있으며, 2회차부터는 40% 할인에 더해 드시모네몰 앱 쿠폰 교환을 통한 10% 추가 할인까지 적용된다. 합리적 소비를 지향하는 고객들로부터 높은 만족도를 얻고 있다.</p><p refId="5">이러한 고객 반응에 힘입어 헥토헬스케어는 ‘고객 중심’의 멤버십 운영 강화를 위해 고객 등급제를 전면 개편했다.</p><p refId="6">이번 개편은 단순한 혜택 재구성을 넘어, 충성 고객에게는 실질적인 리워드를 제공하고 신규 고객에게는 건강관리 루틴 정착을 유도하는 전략적 구조로 설계됐다.</p><p refId="7">개편의 핵심은 장기 구독 고객을 위한 ‘플래티넘 등급’의 신설이다. 플래티넘 등급 회원은 ▲ 정기구독 기본 할인 40% + 상시 추가 10% 자동 할인 ▲ 단품 구매 시 최대 40% 할인 쿠폰 제공 ▲ 전 상품 무료배송 혜택 ▲ 구매 적립금 10% 제공 등의 프리미엄 혜택이 제공된다.</p><p refId="8">이러한 혜택은 일회성 이벤트에 그치지 않고, 고객의 장기적 브랜드 이용에 따른 신뢰 기반의 보상 시스템으로 운영되며, 브랜드 충성도 제고에 기여할 것이라 기대된다.</p><p refId="9">전체 멤버십 등급은 브론즈, 실버, 골드, VIP, 플래티넘 총 5등급으로 세분화되며, 정기구독 유지기간과 누적 구매 실적을 기준으로 매월 등급이 산정된다.</p><p refId="10">각 등급별로는 할인쿠폰, 무료배송, 생일축하 쿠폰, 후기 적립금 등 다양한 혜택이 자동으로 지급돼 고객 편의성과 만족도를 높였다.</p><div id="refTotal" value="10"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11327353', site : 'https://mkbn.mk.co.kr/news/business/11327353' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script 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