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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>크보빵 불매운동에 주춤한 사이... 롯데, ‘마 !응원’ 빵 인기 콘·츄러스까지</h1> <div class="view_img"> <p>최초입력 2025.05.27 09:53:42</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><p refId="1">야구 ‘띠부씰(떼고 붙이고 떼고 붙이는 실)’로 인기를 끈 삼립SPC의 크보빵이 불매운동으로 주춤한 사이 롯데가 야구장 간식 마케팅에서 재미를 보고 있다.</p><div refId="2" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/27/news-p.v1.20250527.f90b6093ee7a49719ba4ccb85bff35d1_P1.jpg" orgWidth="700" orgHeight="518" alt="SPC삼립이 내놓은 크보빵. 연합뉴스" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/27/news-p.v1.20250527.f90b6093ee7a49719ba4ccb85bff35d1_R.jpg" data-width="1200" data-height="888"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">SPC삼립이 내놓은 크보빵. 연합뉴스</span> </figcaption> </figure></div><p refId="3">계열사인 세븐일레븐을 이용한 야구 마케팅으로 ‘세븐셀렉트 마!거인단팥빵’과 ‘세븐셀렉트 자이언츠피카츄냐냐’를 전국 출시했다.</p><p refId="4">연휴기간인 지난 2~5일 부산 사직야구장 내 매장에서 롯데자이언츠와 협업한 ‘마! 응원’ 상품 4만개가 팔렸다.</p><p refId="5">최근 롯데자이언츠가 좋은 성적을 내면서 팬들의 반응이 좋다. 특히 크보빵은 해당 구단의 봉지 빵을 구매해도 내부엔 다른 팀 선수의 띠부씰이 나온다.</p><p refId="6">반면, 롯데빵은 롯데 선수 중 한명의 띠부씰이 나온다.</p><p></p><div refId="7" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/27/news-p.v1.20250527.3fa486c31cb94012bf028384358b8f5f_P1.jpg" orgWidth="647" orgHeight="458" alt="롯데 자이언츠 관련 띠부씰이 동봉된 PB 제품. 롯데자이언츠 제공" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/27/news-p.v1.20250527.3fa486c31cb94012bf028384358b8f5f_R.jpg" data-width="647" data-height="458"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">롯데 자이언츠 관련 띠부씰이 동봉된 PB 제품. 롯데자이언츠 제공</span> </figcaption> </figure></div><p refId="8">지난달 세븐일레븐이 출시한 ‘마! 응원’은 롯데자이언츠의 시그니처 응원 문구 ‘마!’를 상품명으로 활용했다. 앞서 세븐일레븐은 ‘세븐셀렉트 마!거인단팥빵’과 ‘세븐셀렉트 자이언츠피카츄냐냐’를 전국 출시했다.</p><p refId="9">특히 부산과 경남 일부 지역을 겨냥한 마케팅도 펼치고 있다. 크러시 맥주 ‘마!비어라’와 ‘세븐셀렉트 자이언츠육각꼬깔콘’ 2종을 부산을 포함한 경남 일부 지역에 출시했다.</p><div refId="10" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/27/news-p.v1.20250527.f0516e98c4b344eca7d21b33dd2afee0_P1.jpg" orgWidth="700" orgHeight="489" alt="세븐일레븐 초코츄러스. 세븐일레븐" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/27/news-p.v1.20250527.f0516e98c4b344eca7d21b33dd2afee0_R.jpg" data-width="1200" data-height="838"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">세븐일레븐 초코츄러스. 세븐일레븐</span> </figcaption> </figure></div><p refId="11">세븐일레븐은 부산의 명물 씨앗호떡을 모티브로 개발한 ‘세븐셀렉트 마!씨앗호떡빵’을 지난 7일 추가로 출시했다. ‘세븐셀렉트 자이언츠월드콘’을 선보인다.</p><p refId="12">세븐일레븐은 야구장 마케팅에 힘을 쏟고 있다. 오는 28일 야구장 맞춤형 간식 ‘컵스’ 시리즈 2탄 초코츄러스를 출시한다.</p><p refId="13">아랫부분에 음료를 끼워 먹을 수 있도록 원형 트레이로 제작돼 야구 등 스포츠를 관람하면서 즐길 수 있는 상품이다.</p><p refId="14">세븐일레븐은 앞서 지난 3월 1탄으로 팝콘치킨을 선보여 호응을 얻었다.</p><p refId="15">세븐일레븐은 초코츄러스 출시에 맞춰 다음 달 30일까지 해당 상품 구매 시 펩시콜라 캔 상품을 증정한다.</p><p refId="16">심승욱 세븐일레븐 즉석식품팀 MD(상품기획자)는 “최근 스포츠 경기나 나들이에 즐기기 좋은 핸디형(휴대형) 간식 상품 수요가 증가세를 보여 관련 상품을 지속해 확대할 계획”이라고 말했다.</p><div id="refTotal" value="16"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11327279', site : 'https://mkbn.mk.co.kr/news/business/11327279' }; 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