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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>위기의 홈플러스, 이 제품 덕에 살아날까…날씨 풀리니 대박난 ‘캠크닉’ 상품</h1> <div class="view_img"> <p>최초입력 2025.05.25 15:26:34</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">홈플러스 온라인행사 전격 돌입 3월 말부터 313% 판매량 늘어</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">홈플러스 온라인행사 전격 돌입<br/>3월 말부터 313% 판매량 늘어 </div></div><p></p><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/25/news-p.v1.20250525.2c02d67837cc4e13a1cc878e69089eb0_P1.jpg" orgWidth="640" orgHeight="540" alt="홈플러스 ‘캠크닉’ 잘 나가네. 홈플러스." > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/25/news-p.v1.20250525.2c02d67837cc4e13a1cc878e69089eb0_R.jpg" data-width="640" data-height="540"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">홈플러스 ‘캠크닉’ 잘 나가네. 홈플러스.</span> </figcaption> </figure></div><p></p><p></p><p refId="2">홈플러스는 3월 말부터 ‘캠크닉(캠핑+피크닉)’ 관련 상품 온라인 판매량이 최대 313% 증가했다고 25일 밝혔다.</p><p refId="3">홈플러스에 따르면 홈플러스 어플리케이션(앱)을 통해 캠핑용품과 먹거리까지 ‘원스톱 쇼핑’이 가능한 점, 집이나 캠핑지로 날짜와 시간을 지정해 빠른 배송이 가능한 점 등이 수요를 견인한 것으로 분석된다.</p><p refId="4">실제 지난 3월 28일부터 5월 15일까지 홈플러스 온라인 캠크닉 관련 키워드 검색량도 전년 동기 대비 20% 증가했다. 특히 50대 고객의 검색량이 68% 늘어 온라인 쇼핑에 익숙해진 장년층이 이제는 캠크닉 상품으로까지 쇼핑 범위를 넓히고 있는 것으로 나타났다.</p><p refId="5">같은 기간 캠핑용품 판매량은 3년 전 대비 77% 늘었다. 그릴, 숯, 가스, 캠핑연료가 캠핑용품 전체 판매량의 65%를 차지했으며 판매량 신장률이 전년 동기 대비 313%에 달해 성장세가 두드러졌다.</p><p refId="6">‘심플러스 캠핑 체어’, ‘심플러스 포켓 매트’, ‘심플러스 피크닉 테이블’ 등 홈플러스 PB 브랜드 신상품 출시가 판매량 증가에 영향을 미친 것으로 보인다.</p><p refId="7">홈플러스는 오는 28일까지 온라인 캠크닉 행사를 진행한다. 캠핑용품 4만원 이상 구매 시 5000원 상품권 증정, ‘크레모아 무선 선풍기’ 1만원 할인 및 전용 파우치 증정, 유부초밥∙치킨∙너겟 1+1, ‘당당 후라이드 치킨’ 등 치킨 7종을 6990원부터 판매한다.</p><div id="refTotal" value="7"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11325760', site : 'https://mkbn.mk.co.kr/news/business/11325760' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; var that = ''; imgSrc = 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