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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>“한국에서는 이제 필수품”…배민·당근 압도적으로 제친 앱은</h1> <div class="view_img"> <p>최초입력 2025.05.23 10:28:20</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">쿠팡 월평균 사용자수 3329만명 배민·당근·쿠팡이츠 순으로 뒤이어</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">쿠팡 월평균 사용자수 3329만명<br/>배민·당근·쿠팡이츠 순으로 뒤이어 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/23/news-p.v1.20250523.bbc0950c21d24da5a39e15738aefa0f3_P1.png" orgWidth="700" orgHeight="1259" alt="와이즈앱·리테일" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/23/news-p.v1.20250523.bbc0950c21d24da5a39e15738aefa0f3_R.png" data-width="2000" data-height="3596"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">와이즈앱·리테일</span> </figcaption> </figure></div><p refId="2">올해 들어 한국인들이 가장 많이 사용한 커머스 애플리케이션은 쿠팡과 배달의민족, 당근 등인 것으로 나타났다.</p><p refId="3">23일 앱/리테일 분석 서비스 와이즈앱·리테일은 이같은 내용의 커머스 앱 월간 사용자 수를 조사해 발표했다.</p><p refId="4">와이즈앱·리테일이 한국인 스마트폰 사용자(Android+iOS)를 표본 조사한 결과, 올해 불황기 속에서도 한국인이 가장 많이 사용한 커머스 앱은 ‘쿠팡’으로 집계됐다.</p><p refId="5">쿠팡은 올해 1월부터 4월까지 월평균 사용자 수 3329만 명을 기록했다.</p><p refId="6">그 뒤를 이어 △배달의민족 2238만 명 △당근 2190만 명 △쿠팡이츠 1082만명 등이 1000만명 넘는 사용자 수를 보였다.</p><p refId="7">그밖에 △에이블리 937만 명 △알리익스프레스 895만 명 △11번가 827만 명 △테무 821만 명 △올리브영 787만 명 △스타벅스 742만 명 △무신사 720만 명 △G마켓 640만 명 △배달요기요 507만 명 순으로 집계됐다.</p><p refId="8">△번개장터 482만 명 △지그재그 441만 명 △네이버플러스 스토어 437만 명(3월 출시) △우리동네GS 408만 명 △다이소몰 372만 명 △GS SHOP 355만 명 △컬리 339만 명 등도 상위권에 들었다.</p><p refId="9">또 같은 기간 월평균 사용자 수 기준 TOP 20 커머스 앱 중 가장 많이 성장한 앱은 ‘쿠팡이츠’로, 전년 동기간 대비 사용자 수가 75.1% 증가했다.</p><p refId="10">그 뒤를 이어 다이소몰 74.2%, 지그재그 38.9% 순으로 높은 성장률을 기록한 것으로 조사됐다.</p><p refId="11">이번 조사는 앱/리테일 분석 서비스 와이즈앱·리테일이 한국인 안드로이드와 iOS 스마트폰 사용자 표본 조사로 실시했다.</p><div id="refTotal" value="11"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11324432', site : 'https://mkbn.mk.co.kr/news/business/11324432' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script 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