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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>“붕어싸만코, 딱 대!”...빙그레 신제품 모델된 대세 코미디언</h1> <div class="view_img"> <p>최초입력 2025.05.17 21:00:00</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">유튜브 ‘빠더너스’ 운영하는 문상훈 신제품 ‘팝콘 붕어싸만코’ 모델로</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">유튜브 ‘빠더너스’ 운영하는 문상훈<br/>신제품 ‘팝콘 붕어싸만코’ 모델로 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/16/news-p.v1.20250516.a10aeac14d9146879a2f3825455a1799_P1.jpg" orgWidth="700" orgHeight="394" alt="빙그레가 팝콘 붕어싸만코 모델로 코미디언 문상훈을 발탁했다. (빙그레 제공)" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/16/news-p.v1.20250516.a10aeac14d9146879a2f3825455a1799_R.jpg" data-width="1920" data-height="1080"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">빙그레가 팝콘 붕어싸만코 모델로 코미디언 문상훈을 발탁했다. (빙그레 제공)</span> </figcaption> </figure></div><p refId="2">빙그레가 ‘팝콘 붕어싸만코’ 신제품 모델로 요즘 대세 코미디언으로 평가 받는 문상훈을 발탁했다.</p><p refId="3">문상훈은 유튜브 채널 ‘빠더너스’ 크리에이터로 스케치 코미디 콘텐츠 뿐만 아니라 다양한 예능, 드라마에 출연하며 젊은 층에 큰 인기를 얻고 있다.</p><p refId="4">빙그레는 어릴 적부터 아버지와 붕어싸만코를 즐겨 먹었다는 문상훈의 친숙한 매력과 연기력이 팝콘 붕어싸만코와 긍정적인 시너지를 낼 것으로 기대해 모델로 선정하게 됐다.</p><p refId="5">팝콘 붕어싸만코는 극장 대표 간식인 팝콘을 붕어싸만코로 색다르게 즐길 수 있도록 만든 신제품이다. 옥수수 아이스크림과 캐러멜 시럽을 더해 달콤한 캐러멜 팝콘 맛을 구현했다. 옥수수 크런치볼을 넣어 바삭한 식감까지 느낄 수 있는 점이 특징이다.</p><p refId="6">이번 광고 캠페인은 문상훈의 꿈을 통해 팝콘과 붕어싸만코의 이색적인 조합을 지닌 팝콘 붕어싸만코를 유쾌하게 부각시켰다. 광고 영상은 빙그레 공식 유튜브와 SNS 등 다양한 채널에서 만나볼 수 있다. 오는 6월에는 팝콘 붕어싸만코 모양을 활용한 굿즈도 소비자들에게 공개할 예정이다.</p><p refId="7">빙그레 관계자는 “문상훈과 함께한 광고 캠페인을 통해 소비자들에게 팝콘 붕어싸만코의 매력이 전달되길 바란다”라고 밝혔다.</p><div id="refTotal" value="7"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11319040', site : 'https://mkbn.mk.co.kr/news/business/11319040' }; 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