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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>LG전자, 요리하며 즐기는 ‘그라운드220’ 새 단장</h1> <div class="view_img"> <p>최초입력 2025.05.11 14:57:39</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">직접 디저트 만들고 OTT·음악공연 감상 방문객 60% 20·30대</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">직접 디저트 만들고<br/>OTT·음악공연 감상<br/>방문객 60% 20·30대 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/11/news-p.v1.20250511.6d8726c07bdd40bc8935ef4045689aac_P1.jpg" orgWidth="700" orgHeight="467" alt="LG전자가 고객경험 공간 ‘그라운드 220’에서 다양한 주방 가전으로 직접 디저트를 만들고, 다채로운 콘텐츠와 함께 즐기는 새로운 고객경험 공간을 선보인다. 사진은 LG전자 모델이 다양한 재료를 활용해 디저트를 만드는 모습." > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/11/news-p.v1.20250511.6d8726c07bdd40bc8935ef4045689aac_R.jpg" data-width="2468" data-height="1646"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">LG전자가 고객경험 공간 ‘그라운드 220’에서 다양한 주방 가전으로 직접 디저트를 만들고, 다채로운 콘텐츠와 함께 즐기는 새로운 고객경험 공간을 선보인다. 사진은 LG전자 모델이 다양한 재료를 활용해 디저트를 만드는 모습.</span> </figcaption> </figure></div><p refId="2">LG전자가 고객 체험 공간 ‘그라운드220’을 요리 중심의 복합 문화 공간으로 새롭게 조성했다고 11일 밝혔다. 방문객들은 실제 주방처럼 꾸민 이 공간에서 직접 디저트를 만들고 다양한 콘텐츠를 즐기며 자연스럽게 LG전자 가전을 체험할 수 있다.</p><p refId="3">서울 양평동에 있는 ‘그라운드220’은 ‘함께 즐기는 창작 경험’을 주제로 공간과 프로그램을 개편했다. 핵심 공간인 ‘푸디 그라운드’에서는 방문객이 과일, 허브, 스낵 등을 활용해 하이볼, 드립 커피, 디저트 등을 만들어볼 수 있다.</p><p refId="4">예를 들어 광파오븐은 바코드만 스캔하면 핫도그, 팝콘 등 간식의 최적 조리법을 제시한다. 정수기는 온도와 용량을 세밀하게 조절할 수 있어 드립 커피 추출이 용이하다. 식물생활가전 ‘틔운’에서 키운 허브도 음료 제조에 활용된다.</p><p refId="5">요리 외에도 온라인동영상서비스(OTT) 감상 공간 ‘바이브 그라운드’, 음악 공연과 AI 영상 클래스가 열리는 ‘라이브 그라운드’, 배경화면·티셔츠를 제작하는 ‘커스텀 그라운드’ 등 다양한 체험 콘텐츠가 마련됐다.</p><p refId="6">LG전자는 2023년 말부터 ‘그라운드220’을 운영하며 MZ·X세대는 물론 최신 기술에 관심 있는 베이비부머 세대와도 접점을 넓혀왔다. 올해 이곳에서 회원으로 가입한 방문객 10명 중 6명이 YG(Young Generation) 세대로 나타날 만큼 입소문을 타며 호응을 얻고 있다.</p><p refId="7">김서연 LG전자 CX추진담당은 “그라운드220은 마치 놀이터처럼 YG 고객과 소통하는 공간”이라며 “LG전자만의 경험과 제품으로 차별화한 고객 경험을 꾸준히 제공하겠다”라고 밝혔다.</p><div id="refTotal" value="7"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11313642', site : 'https://mkbn.mk.co.kr/news/business/11313642' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = 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