South Korea’s CJ Group announced Friday it will host the “CJ K Festa” across Vietnam from June 21st to July 12th, offering a multi-week celebration of Korean culture through sports, food, and film.

The event is divided into three segments: Sports Week (June 21st to 28th), Food Week (June 21st to July 12th), and Movie Week (July 6th to 12th). During the festival, CJ will offer up to 33 percent discounts on major affiliate brands such as Bibigo, Cau Tre, TLJ, CGV, and Meat Master at local Vietnamese supermarkets.

The festival also features programs linked to Vietnam’s national taekwondo team, which CJ has sponsored since 2012. A highlight will be the “2025 CJ Vietnam Open” taekwondo tournament, scheduled for June 27th to 28th.

A CJ Group marketing official said the event aims to strengthen cultural ties with Vietnamese consumers, describing it as a comprehensive K-culture experience built on years of brand trust and local engagement.

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