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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>“새학기 온다, 대세모델처럼 잘 자라다오”…교육업계가 픽한 스타는</h1> <div class="view_img"> <p>최초입력 2024.12.23 15:38:12</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">웅진씽크빅, 배우 정해인 모델 발탁</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">웅진씽크빅, 배우 정해인 모델 발탁 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202412/23/news-p.v1.20241223.f313e43ccc5a46b1b00d7c0bd4638cd4_P1.jpg" orgWidth="600" orgHeight="337" alt="웅진씽크빅 모델이 된 배우 정해인" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202412/23/news-p.v1.20241223.f313e43ccc5a46b1b00d7c0bd4638cd4_R.jpg" data-width="600" data-height="337"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">웅진씽크빅 모델이 된 배우 정해인</span> </figcaption> </figure></div><p refId="2">새해를 앞두고 교육업계가 마케팅에 힘을 기울이고 있다. 새해 혹은 새학기를 앞두고 몸값이 비싼 스타들까지 모델로 기용하며 경쟁에 나선 모습이다.</p><p refId="3">웅진씽크빅은 ‘웅진스마트올’의 새 광고 모델로 배우 정해인을 발탁하고, 신규 CF 티저 영상을 지난 20일 공개했다고 23일 밝혔다. 이번 광고 캠페인은 ‘공부할 맛 난다! 1등 공부 맛집 웅진스마트올’이라는 콘셉트로 학습에 재미를 느끼면서 성취도까지 동시에 올릴 수 있는 웅진스마트올만의 우수한 교육 효과를 강조한다. 웅진씽크빅 관계자는 “긍정적이고 성실한 배우의 이미지가 웅진스마트올의 브랜드 가치와 잘 어우러진다고 판단했다”고 밝혔다.</p><p refId="4">정해인 외에도 스타들과 손잡은 교육업체들이 더 있다. 메가스터디의 초등교육 콘텐츠 ‘엘리하이’도 전속 모델 유재석과 촬영한 새 TV 광고를 최근 공개한 바 있다. 유재석은 6년 동안이나 엘리하이 모델로 활동한 바 있다. 이밖에 장도연(빨간펜), 마동석(미래엔초코) 등 역시 교육업계 광고에 나선 유명 연예인들이다.</p><p refId="5">이같은 스타 마케팅은 학습 브랜드의 인지도를 높이고 학부모들에게 좋은 이미지를 심어주기 위해서다. 친근한 이미지의 스타를 통해 학부모와 학생들에게 다가가겠다는 것이다. 특히 3월 새 학기 개학을 앞두고 연말연초에 집중되는 경향을 보이는데 이는 학기 초에 선택한 교육 서비스가 그 다음 학기나 학년까지 이어질 가능성이 높기 때문이다.</p><div id="refTotal" value="5"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/society/11201474', site : 'https://mkbn.mk.co.kr/news/society/11201474' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; var that = ''; imgSrc = $(this).find("img").attr("src"); imgEl = $("<img/>"); that = $(this); imgEl.prop("src", 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