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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>LG teams with China’s Skyworth on mid-priced washing machine</h1> <div class="view_img"> <p>최초입력 2025.07.15 10:59:56</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202507/15/news-p.v1.20250715.26fc9bbb3586455b892949f625d133ec_P1.jpg" orgWidth="600" orgHeight="330" alt="(Han Joo-hyung)" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202507/15/news-p.v1.20250715.26fc9bbb3586455b892949f625d133ec_R.jpg" data-width="600" data-height="330"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">(Han Joo-hyung)</span> </figcaption> </figure></div><p refId="2">LG Electronics Inc. is making a push into the mid- to low-priced home appliance market by launching competitively priced drum washing machines in partnership with China’s Skyworth Group Co.</p><p refId="3">LG announced on Monday that it has jointly developed a 9-kilogram drum washing machine with Skyworth, with sales in Europe set to begin as early as next month.</p><p refId="4">It has also partnered with Okuma to develop a 400-liter two-door refrigerator.</p><p refId="5">The initiative adopts a joint development and manufacturing (JDM) model, which involves collaboration from planning through production. Prices are expected to be around $500.</p><p refId="6">LG is responsible for design and quality control, while production will be handled by local Chinese firms. The products will carry the LG brand, with after-sales service also provided by LG.</p><p refId="7">Unlike the original equipment manufacturing (OEM) model, which outsources only production, this project involves cooperation from the initial planning stage, aiming to reduce costs while maintaining brand trust.</p><p refId="8">This move marks a shift for LG’s home appliance business, which has traditionally focused on premium products. With demand for high-end appliances stagnating and growth in the mid- to low-priced segment accelerating, Chinese manufacturers have quickly gained market share, prompting LG to adjust its strategy.</p><p refId="9">LG’s home appliance and TV divisions posted operating profit of 2.36 trillion won ($1.7 billion) last year, down 28.5 percent from 3.3 trillion won in 2021.</p><p refId="10">In contrast, China’s Midea Group Co. saw its operating profit surge by 39 percent over the same period, driven by a value-for-money strategy.</p><p refId="11">LG reportedly concluded it could no longer overlook this segment and, in 2023, created a dedicated team within its home appliance division to pursue global partnerships. It selected Skyworth and Okuma, mid-sized Chinese appliance makers, citing their production capabilities and quality standards as key factors.</p><div id="refTotal" value="11"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/english/11368100', site : 'https://mkbn.mk.co.kr/news/english/11368100' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; var that = ''; imgSrc = $(this).find("img").attr("src"); 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