최초입력 2025.04.21 11:30:59
Next Securities is preparing to launch a mobile trading system (MTS) powered by artificial intelligence in the first half of 2026, which aims to deliver personalized investment insights via short video clips, CEO Kim Seung-yeon told Maeil Business Newspaper.
In his first interview with a South Korean media outlet, Kim shared his vision of transforming the retail investment landscape. “While B2B technologies in the financial investment industry have advanced rapidly, B2C platforms are often years behind,” he said. “Drawing from my experience at platforms like TikTok and Google, we plan to close this gap.”
Kim is a rare figure in Korea’s financial investment sector with a background in multinational tech firms, entered the industry in 2023 as the head of Toss Securities. There, he quickly led the company to profitability and secured the top market share in overseas stock trading. He joined Next Securities in October 2024 to lead its transition from a B2B-focused derivatives broker to an AI-driven digital brokerage.
Originally founded in 1997 as Hyundai Futures, the company rebranded as Next Securities with Kim’s arrival, declaring a new vision centered on AI technology. “Right now, a college student investing 2 million won ($1,407) and a wealthy investor putting in 2 billion won are reading the same news,” Kim said. “We intend to overcome that limitation by offering a personalized platform powered by AI.”
The new MTS will distinguish itself by offering individualized investment content. “Although many Korean investors are buying U.S. stocks, few of them actually visit Tesla or Amazon’s investor relations pages to read reports,” Kim explained. “Next Securities’ app will present key information on their watchlist in 15 to 20-second videos.”
The system will automatically analyze news, regulatory filings, and analyst reports using AI, and generate short-form videos tailored to each user’s investment interests. The goal is to deliver a user experience optimized for the AI era.
One of Kim’s key achievements since taking office includes securing a 15 billion won investment from U.S.-based online brokerage giant Interactive Brokers.
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