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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>문화·자연·체험 다양…지역 콘텐츠 담은 19개 관광 상품 출시</h1> <div class="view_img"> <p>최초입력 2025.06.12 07:58:19</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202506/12/news-p.v1.20250611.fd3f8767a809430e853b5e93fe4bec5e_P1.jpg" orgWidth="700" orgHeight="575" alt="문화체육관광부는 한국방문의해위원회와 함께 ‘지방관광 특화상품’을 출시한다. / 이미지=지역관광 홈페이지 캡쳐" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202506/12/news-p.v1.20250611.fd3f8767a809430e853b5e93fe4bec5e_R.jpg" data-width="1109" data-height="911"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">문화체육관광부는 한국방문의해위원회와 함께 ‘지방관광 특화상품’을 출시한다. / 이미지=지역관광 홈페이지 캡쳐</span> </figcaption> </figure></div><p refId="2">외국인 관광객을 대상으로 특색있는 지역 관광 콘텐츠를 선보이는 ‘지방관광 특화상품’이 새롭게 출시된다.</p><p refId="3">문화체육관광부는 한국방문의해위원회와 함께 △APEC 개최 계기 경주‧경북권(8개) △외국인 관광객 방문 활성화 지역(3개) △이색 테마(8개) 등 3개 분야에서 공모를 통해 지역의 경쟁력 있는 인바운드 관광상품을 발굴, 총 19개의 상품을 선보인다.</p><p refId="4">문체부와 방문위는 이들 상품이 실질적인 운영 성과를 거둘 수 있도록 글로벌 온라인 판로 확대와 홍보마케팅 및 상품의 전반적인 컨설팅을 지원한다.</p><p refId="5">이와 함께 한국공항공사에서도 작년에 이어 지방공항을 연계하는 상품에 대해 추가 지원을 제공한다.</p><p refId="6">이번 지방관광 특화상품 19개는 △자연 △역사 △문화 △식음 △레포츠 등 지역 고유의 독특한 매력을 느끼고 체험할 수 있는 여정을 담았다.</p><div refId="7" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202506/12/news-p.v1.20250611.641a7b675e5b4ed0afde7124ac113019_P1.jpg" orgWidth="700" orgHeight="393" alt="단양 패러글라이딩 체험 / 사진=지역관광 홈페이지" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202506/12/news-p.v1.20250611.641a7b675e5b4ed0afde7124ac113019_R.jpg" data-width="950" data-height="534"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">단양 패러글라이딩 체험 / 사진=지역관광 홈페이지</span> </figcaption> </figure></div><p refId="8">특히 전국을 돌며 여유롭게 지역 곳곳을 여행하거나, 태권도, 패러글라이딩, 등산, 요트 등의 레포츠 활동을 즐기고, 반려동물 전용 가이드와 함께 하는 반려견 동반 여행도 가능하다.</p><p refId="9">김치 만들기와 전통주 만들기, 템플스테이와 마을 체험 등 지역의 문화관광자원을 적극 활용한 상품들로 구성했다.</p><p refId="10">중국, 일본 및 동남아 지역은 물론 미주권과 스페인어권 고객을 대상으로 하는 상품도 마련해 지역 인바운드 시장의 다변화도 꾀한다.</p><p refId="11">방문위 사업 담당자는 “지역의 관광자원을 발굴하여 상품화하고 지역으로 외래객을 유치하는 우수 관광기업을 지원하는 것이 중요한 목적”이라며 “올해 출시한 상품 운영과 판매가 원활하게 이루어질 수 있도록 지원할 것”이라고 밝혔다.</p><div id="refTotal" value="11"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/culture/11340428', site : 'https://mkbn.mk.co.kr/news/culture/11340428' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; var that = ''; imgSrc = $(this).find("img").attr("src"); imgEl = $("<img/>"); that = $(this); imgEl.prop("src", imgSrc).on("load", function () { var w = this.width; if (w < 300) { var imgDesc = 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