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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>신규 43곳, 총 172개소…비짓부산패스 할인 가맹점 대폭 확대</h1> <div class="view_img"> <p>최초입력 2025.05.20 17:58:32</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/20/news-p.v1.20250520.d7055331718641a689df17b8e5a5812b_P1.png" orgWidth="456" orgHeight="298" alt="외국인 전용 관광패스 ‘비짓부산패스’ / 이미지=부산관광공사" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/20/news-p.v1.20250520.d7055331718641a689df17b8e5a5812b_R.png" data-width="456" data-height="298"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">외국인 전용 관광패스 ‘비짓부산패스’ / 이미지=부산관광공사</span> </figcaption> </figure></div><p refId="2">부산광역시와 부산관광공사가 외국인 전용 관광패스인 ‘비짓부산패스’의 가맹점을 대폭 확대했다.</p><p refId="3">‘비짓부산패스(Visit Busan Pass)’는 외국인 개별 관광객(FIT)을 대상으로 한 자유이용권형 관광 패스로 별도의 입장권 구매 없이 부산의 주요 관광시설을 무료 또는 할인된 가격에 즐길 수 있도록 마련된 관광상품이다.</p><p refId="4">이 상품은 △24시간권 △48시간권 △BIG3 △BIG5 총 4종으로 구성되어 있으며, 교통 기능이 탑재되어 있다.</p><p refId="5">2023년 첫 판매개시 이후, 24년에는 22만장이 판매되어 전년 대비 243%의 판매 성장률을 기록했으며, 누적 판매량은 31만장에 달해 꾸준한 인기를 얻고 있다.</p><p refId="6">시간제한형 상품(24H, 48H)이 외국인 개별관광객에게 특히 반응이 좋은데, 부산에서 다양한 관광 경험을 할 수 있도록 돕는다는 평을 받는다.</p><div refId="7" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/20/news-p.v1.20250520.8e0141448c794e6e94ff6db6ee1bedf2_P1.png" orgWidth="450" orgHeight="296" alt="외국인 전용 관광패스 ‘비짓부산패스’ / 이미지=부산관광공사" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/20/news-p.v1.20250520.8e0141448c794e6e94ff6db6ee1bedf2_R.png" data-width="450" data-height="296"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">외국인 전용 관광패스 ‘비짓부산패스’ / 이미지=부산관광공사</span> </figcaption> </figure></div><p refId="8">신규 할인 가맹점은 체험형 콘텐츠를 다루는 곳이 대부분이다. 뷰티 체험, 한식 만들기 체험, 요트투어, 공예, 전시 등 다양한 프로그램이 포함됐다.</p><p refId="9">이에 따라 4월 1일 기준 할인가맹점은 기존 129개소에서 43개소가 추가되어 총 172개소로 늘어났으며, 무료가맹점 39개소를 포함하여 총 211개소의 제휴 가맹점을 이용할 수 있다.</p><p refId="10">공사 관계자는 “할인가맹점 확대를 통해 외국인 관광객의 관심과 만족도를 높이고, 부산 재방문을 유도해 체류 시간을 늘리는 등 지역 관광산업 활성화에 기여할 것으로 기대한다”고 밝혔다.</p><p refId="11">공사는 외국인 관광객들이 비짓부산패스를 보다 쉽게 접할 수 있도록 온라인 판매채널(와우패스, 위챗미니프로그램 등)을 확대하는 등 구매 접근성과 이용 편의성 향상을 위한 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