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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>日 관광객에 K-지방 여행 알린다…한국관광공사·오렌지스퀘어 ‘맞손’</h1> <div class="view_img"> <p>최초입력 2025.05.16 10:47:43</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">지방 관광 활성화·日 관광객 인센티브 할인 선봬 와우패스로 국내 관광 수입 증대에 이바지 할 것</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">지방 관광 활성화·日 관광객 인센티브 할인 선봬<br/>와우패스로 국내 관광 수입 증대에 이바지 할 것 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/16/news-p.v1.20250516.4998eb50f1a246dc8360dfdf4aca9bce_P1.png" orgWidth="700" orgHeight="978" alt="일본인 관광객 대상 국내 지방 관광 소비 확대 행사 이미지 / 사진=오렌지스퀘어" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/16/news-p.v1.20250516.4998eb50f1a246dc8360dfdf4aca9bce_R.png" data-width="1202" data-height="1680"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">일본인 관광객 대상 국내 지방 관광 소비 확대 행사 이미지 / 사진=오렌지스퀘어</span> </figcaption> </figure></div><p refId="2">방한 외국인 전용 선불카드 ‘와우패스(WOWPASS)’를 운영하는 오렌지스퀘어가 한국관광공사와 협력해 지방 관광 소비 확대에 앞장선다. 와우패스는 결제, 환전, 교통카드 기능을 모두 제공하는 카드다.</p><p refId="3">오렌지스퀘어와 공사는 지방 관광 활성화의 일환으로 인센티브 할인 행사를 펼친다. 지방에 관광으로 활력을 불어넣고 외국인 관광객의 여행 소비를 유도하기 위해서다. 서울이나 경기 등 수도권이 아닌 지방과 소도시를 경험하기를 원하는 외국인 관광객의 여행 수요도 고려했다.</p><p refId="4">이번 할인 행사는 일본인 관광객을 대상으로 한다. 일본인 관광객이 국내 지방에서 와우패스로 2만원 이상 첫 결제 시 4000원의 포인트를 환급해 준다. 다만, 와우패스로 결제를 시도한 가맹점의 주소가 서울이나 인천 등 지역이 아니어야 한다. 행사 진행 기간은 올해 말까지다.</p><div refId="5" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/16/news-p.v1.20250516.5790ef7d6beb452caac0a61d819a2887_P1.png" orgWidth="700" orgHeight="394" alt="와우패스 카드 / 사진=오렌지스퀘어" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/16/news-p.v1.20250516.5790ef7d6beb452caac0a61d819a2887_R.png" data-width="1080" data-height="608"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">와우패스 카드 / 사진=오렌지스퀘어</span> </figcaption> </figure></div><p refId="6">와우패스는 그간 쌓아온 외국인 관광객의 국내 소비 데이터를 활용해 정교한 상품을 개발하고 있다. 이 소비 데이터는 지속 가능한 지방 관광 활성화 정책을 발전시키는 데에도 용이하게 쓰일 것으로 기대한다.</p><p refId="7">와우패스는 전국 카드 가맹점 어디서든 결제가 가능하다. 교통카드 기능까지 담고 있어 외국인 관광객의 지방 관광에도 편의를 더한다.</p><div id="refTotal" value="7"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/culture/11318674', site : 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