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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>[팩토리 팝콘] 日 수출하는 에버랜드 장미</h1> <div class="view_img"> <p>최초입력 2025.05.21 17:54:28</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">이병철 '문화보국' 꽃피다<br>1956년 제일모직이<br>처음으로 뽑아낸 실<br>직접 장미라고 명명<br>50년전엔 국민위해<br>용인 자연농원 조성<br>자체 개발 정원 장미<br>'퍼퓸 에버 스케이프'<br>2025년 日에 첫수출<br>"기업의 이윤을 넘어<br>사회에 가치 남겨야"</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/22/20250522_01160115000003_L00.jpg" orgWidth="666" orgHeight="680" alt="사진설명" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> </figcaption> </figure></div> 1956년 봄, 갓 설립된 제일모직이 처음 뽑아낸 실에 붙인 이름은 '장미'였다. 이병철 삼성 창업주는 "아름다운 실로 국민에게 기쁨을 주자"며 첫 제품에 꽃 이름을 새겨 넣었다. 기업은 돈을 버는 조직이기 이전에 사람들에게 정신적 풍요를 주는 존재여야 한다는 철학이었다. <br><br>그리고 70년이 흐른 지금 그 '장미'가 실제 꽃이 되어 세계 무대에 섰다. 삼성물산 리조트부문 에버랜드는 자체 개발한 정원 장미 '퍼퓸에버스케이프'가 국내 최초로 일본에 수출돼 판매를 시작했다고 21일 밝혔다. <br><br>퍼퓸에버스케이프는 병충해와 기후변화에 강하고 봄부터 가을까지 연달아 꽃을 피우는 장미다. 향기와 품종 경쟁력을 모두 갖춘 이 장미는 2022년 일본 기후세계장미대회에서 금상을 비롯해 4관왕을 차지하기도 했다. <br><br>퍼퓸에버스케이프는 일본 장미 유통 전문업체 기무라플래닝과 독점판매 계약을 체결하고 2년여간 증식과 품종보호출원 과정을 거쳐 올해부터 일본 전역에서 판매된다. <br><br> <br><br><div class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/22/20250522_01160115000003_M01.jpg" orgWidth="500" orgHeight="637" alt="사진설명" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> </figcaption> </figure></div> 삼성물산은 2013년부터 신품종 장미 개발에 뛰어들어 지금까지 2만회 이상의 인공 교배를 거쳐 40개 품종을 만들어냈다. 국내 정원 장미가 해외에 진출한 사례는 기온 변화와 병충해 대응의 한계로 많지 않다. <br><br>이번 정원 장미 수출은 '사업보국'뿐 아니라 '문화보국'이라는 창업 철학과도 맞닿아 있다. <br><br>이병철 창업주는 50년 전 민둥산이던 용인 일대에 자연농원(현 에버랜드)을 조성하며 식물과 동물, 자연을 통해 국민에게 꿈과 희망을 주는 문화 공간을 만들겠다는 뜻을 밝혔다. <br><br>삼성이 추구해온 사업보국·인재제일·합리추구라는 이념은 기업이 이윤을 넘어 사회에 가치를 남겨야 한다는 믿음을 담고 있다. 과거 실 한 타래에 담긴 염원이 장미로 되살아나 문화와 품격을 수출하는 시대로 이어진 것이다. <br><br>에버랜드는 올해 장미축제 40주년을 맞아 다음달 15일까지 세계 720개 품종 300만송이의 장미를 전시하는 '에버랜드 로로티' 축제를 연다. <br><br>[박소라 기자] <br><br> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11323083', site : 'https://mkbn.mk.co.kr/news/business/11323083' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = 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