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swiperWrapper.style.transitionDuration = '0ms'; } }); </script> <div class='submenu'> <nav role='navigation' class='sub-swiper'> <ul class='swiper-wrapper'><li class='swiper-slide'><a href='//mkbn.mk.co.kr/m/list/latest'>최신기사</a></li><li class='swiper-slide'><a href='//mkbn.mk.co.kr/m/list/information'>대회소식</a></li><li class='swiper-slide'><a href='//mkbn.mk.co.kr/m/list/people'>피플</a></li><li class='swiper-slide'><a href='//mkbn.mk.co.kr/m/list/column'>칼럼</a></li><li class='swiper-slide'><a href='//mkbn.mk.co.kr/m/list/etc'><span class='sub_on'>기획·기타</span></a></li><li class='swiper-slide'><a href='//mkbn.mk.co.kr/m/list/club'>동호인</a></li> </ul> </nav></div> <div id="contents"> <div class='bnr'> <div id="TC_Leaderboard"> <script type="text/javascript">googletag.cmd.push(function () { googletag.display('TC_Leaderboard'); }); </script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>“프로당구 선수들 예능프로에서 보나” PBA, 해담미디어와 업무협약</h1> <div class="view_img"> <p>최초입력 2026.09.02 17:58:37</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">1일 서울 PBA라운지서 협약식, 4분기부터 콘텐츠 공개</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="thumb_area img"> <figure> <div class="thumb "> <img src="https://wimg.mk.co.kr/news/cms/202609/02/news-p.v1.20260902.e7663a2abff847e0a05bb1fa872bed84_P1.png" orgWidth="550" orgHeight="364" alt="프로당구 PBA가 해담미디어와 업무협약을 체결, 지적재산권을 활용한 콘텐츠 강화에 나선다. 이에 따라 프로당구 선수들의 예능프로그램 출연이 잦아질 전망이다. 업무협약 체결후 포즈를 취하고 있는 해담미디어 강현미 대표와 PBA 장상진 부총재. (사진=PBA)" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202609/02/news-p.v1.20260902.e7663a2abff847e0a05bb1fa872bed84_R.png" data-width="550" data-height="364"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">프로당구 PBA가 해담미디어와 업무협약을 체결, 지적재산권을 활용한 콘텐츠 강화에 나선다. 이에 따라 프로당구 선수들의 예능프로그램 출연이 잦아질 전망이다. 업무협약 체결후 포즈를 취하고 있는 해담미디어 강현미 대표와 PBA 장상진 부총재. (사진=PBA)</span> </figcaption> </figure></div><div class="mid_title"> <div class="midtitle_text">1일 서울 PBA라운지서 협약식,<br/>4분기부터 콘텐츠 공개 </div></div><p refId="2">프로당구 선수들을 예능프로그램에서도 보게될 것으로 보인다.</p><p refId="3">프로당구 PBA가 해담미디어와 손잡고 지적재산권(IP)을 활용한 콘텐츠 강화에 나섰기 때문이다.</p><p refId="4">프로당구협회(PBA·총재 윤영달)는 지난 1일 서울 강남구 PBA라운지에서 해담미디어(대표 강현미)와 업무협약(MOU)을 체결했다고 2일 밝혔다. 협약식에는 PBA 장상진 부총재와 해담미디어 강현미 대표 등 관계자들이 참석했다.</p><div refId="5" class="thumb_area img"> <figure> <div class="thumb "> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202609/02/news-p.v1.20260902.5f435d573a204d1b881b2bee14e5dd67_P1.png" orgWidth="550" orgHeight="364" alt="PBA 장상진 부총재와 해담미디어 강현미 대표가 업무협약서에 서명하고 있다. (사진=PBA)" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202609/02/news-p.v1.20260902.5f435d573a204d1b881b2bee14e5dd67_R.png" data-width="550" data-height="364"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">PBA 장상진 부총재와 해담미디어 강현미 대표가 업무협약서에 서명하고 있다. (사진=PBA)</span> </figcaption> </figure></div><p refId="6">해담미디어는 지상파 및 종편 프로그램 제작과 공공 연구개발(R&D) 홍보영상, SNS 콘텐츠 제작을 통해 종합 콘텐츠 커머스 노하우를 쌓아온 미디어 서비스 기업으로 시사교양, 다큐, 예능, 광고 등 다양한 분야를 제작했다.</p><p refId="7">이번 업무협약으로 PBA와 해담미디어는 프로당구 선수의 예능 및 시사 패널 출연, 브랜디드·라이브커머스 제작, 공공기관 캠페인 및 스폰서십 콘텐츠 확장, 채널·인공지능(AI) 라이브 등 프로당구의 IP를 활용할 계획이다.</p><p refId="8">두 회사는 올 4분기부터 순차적으로 파일롯 콘텐츠를 공개할 방침이다.</p><p refId="9">PBA 장상진 부총재는 “PBA의 IP와 해담미디어 경험이 더해져 경기장 밖 선수들의 새로운 모습을 기대한다”면서 “선수들의 새로운 가치를 발견하고 대한민국 스포츠 콘텐츠의 새로운 가능성을 만들어가는 첫 번째 샷이 되길 바란다”고 밝혔다. 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