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transformValue = 'translate3d(-85px, 0px, 0px)'; break; default: transformValue = ''; } swiperWrapper.style.transform = transformValue; swiperWrapper.style.transitionDuration = '0ms'; } }); </script> <div id="contents"> <div class='bnr'> <div id="TC_Leaderboard"> <script type="text/javascript">googletag.cmd.push(function () { googletag.display('TC_Leaderboard'); }); </script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>아프리카TV 국내 플랫폼명 18년만에 SOOP으로 변경</h1> <div class="view_img"> <p>최초입력 2024.10.15 18:18:20</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">새 사명 이어 플랫폼명도 변경 유저들 편의성과 연결성 강화 정찬용 대표 “사용자 중심 열린 플랫폼 지향”</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">새 사명 이어 플랫폼명도 변경<br/>유저들 편의성과 연결성 강화<br/>정찬용 대표 “사용자 중심 열린 플랫폼 지향” </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202410/15/news-p.v1.20241015.34cfb67bc3c441e7bccd07aff951cc15_P1.jpg" orgWidth="550" orgHeight="364" alt="SOOP이 18년만에 플랫폼명을 ‘아프리카TV’에서 ‘SOOP’으로 변경했다. (로고= SOOP)" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202410/15/news-p.v1.20241015.34cfb67bc3c441e7bccd07aff951cc15_R.jpg" data-width="550" data-height="364"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">SOOP이 18년만에 플랫폼명을 ‘아프리카TV’에서 ‘SOOP’으로 변경했다. (로고= SOOP)</span> </figcaption> </figure></div><p refId="2">국내 라이프 스트리밍 플랫폼 아프리카TV가 18년만에 SOOP으로 완전 탈바꿈했다.</p><p refId="3">SOOP(대표 정찬용)은 자사 라이브 스트리밍 플랫폼 ‘아프리카TV’의 명칭을 ‘SOOP’으로 변경했다고 15일 밝혔다.</p><p refId="4">이번 국내 플랫폼명 변경은 글로벌과 국내 플랫폼 간 시너지를 위한 통합 브랜드 구축 및 UX(사용자 경험), UI(사용자인터페이스) 개편을 통한 유저들의 편의성과 연결성 강화를 위해 마련됐다.</p><p refId="5">지난 2006년 ‘더블유(W)’라는 이름의 베타 서비스로 첫선을 보인 아프리카TV는 그간 스트리머와 유저가 실시간으로 소통, 먹방과 음악 게임 스포츠 등 다양한 콘텐츠를 함께 즐기는 문화를 선보이며 성장해왔다.</p><div refId="6" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202410/15/news-p.v1.20241015.5ed4a1ba20ac4f6683b110aa46adcee9_P1.jpg" orgWidth="550" orgHeight="364" alt="새로운 SOOP 플랫폼 웹 및 모바일 화면. (사진= SOOP)" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202410/15/news-p.v1.20241015.5ed4a1ba20ac4f6683b110aa46adcee9_R.jpg" data-width="550" data-height="364"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">새로운 SOOP 플랫폼 웹 및 모바일 화면. (사진= SOOP)</span> </figcaption> </figure></div><p refId="7">이에 앞서 SOOP은 지난 3월 새로운 사명을 도입한데 이어 5월 글로벌 진출을 선언하며 글로벌 플랫폼 ‘SOOP’을 론칭했다. 이어 이번에 국내 플랫폼명도 ‘SOOP’으로 통일, ‘라이브 스트리밍 플랫폼’을 중심으로 한 통합 브랜드를 구축했다.</p><p refId="8">특히 SOOP은 아프리카TV라는 명칭에서 ‘TV’라는 단어가 지닌 기존 방송 개념에서 벗어나 소통을 중심으로 한 라이브 스트리밍 플랫폼의 정체성을 강화한다는 포석이다.</p><p refId="9">‘SOOP’은 모든 구성 요소를 아우르는 ‘숲’ 생태계처럼, 언제 어디서나 누구든 콘텐츠로 소통할 수 있는 자유로운 공간을 뜻한다고 아프리카TV는 설명했다.</p><p refId="10">SOOP 정찬용 대표는 “새로운 서비스명 도입과 UX/UI 개편은 SOOP이 사용자 중심의 열린 플랫폼으로 한 단계 더 성장하기 위한 중요한 도약”이라며 “스트리머와 유저가 SOOP이라는 플랫폼에서 더욱 다양하게 소통하고, 참여하는 환경을 만들기 위한 지속적인 변화를 이어갈 것“이라고 밝혔다. 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