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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>롯데백화점, "중고 제품 보내고 엘포인트 받으세요"</h1> <div class="view_img"> <p>최초입력 2025.07.23 16:09:59</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202507/24/20250724_01110207000004_L00.jpg" orgWidth="1000" orgHeight="686" alt="2025년 세계 환경의 날 행사에서 롯데백화점 '리얼스' 부스 모습." > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">2025년 세계 환경의 날 행사에서 롯데백화점 '리얼스' 부스 모습.</span> </figcaption> </figure></div> 롯데백화점이 중고 패션 제품을 엘포인트(L.POINT)로 교환해주는 '그린 리워드 서비스'를 지난 11일부터 정식 도입했다. <br><br>최근 대한상공회의소 보고서에 따르면 글로벌 중고 패션 시장은 2024년을 기점으로 3년간 연평균 48.7% 성장할 것으로 전망된다. 국내에서도 리세일 문화와 친환경 소비에 관한 관심이 MZ세대를 중심으로 빠르게 확산하는 가운데 롯데백화점은 그 흐름에 발맞춰 그린 리워드 서비스를 통해 유통업계 자원순환 모델의 새로운 기준을 제시하고자 한 것이다. <br><br>총 151개에 달하는 다양한 패션 브랜드 제품이 참여 대상이다. '준지' '띠어리' 같은 컨템포러리 브랜드부터 '타이틀리스트' '아크테릭스' 등 골프·스포츠 브랜드, 그리고 '지용킴' '포스트아카이브팩션' '아모멘토' 등 MZ세대가 선호하는 디자이너 브랜드 제품까지 폭넓게 포함된다. <br><br>그린 리워드 서비스는 롯데백화점 앱을 통해 간편하게 신청할 수 있다. 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