최초입력 2025.07.03 11:05:31
Hyper-personalized content curation is gaining traction in South Korea as generative artificial intelligence (AI) advances rapidly.
Cho Seong-in, chief executive officer and founder of AI music startup Chilloen, starts the day with the generative AI service Perplexity. When he types a prompt like “Give me ten top morning news stories,” Perplexity prioritizes the articles based on his interests and provides a three-line summary along with each headline.
While drinking his coffee, Cho listens to the summarized news through a text-to-speech (TTS) feature. With his recent interest in stablecoins, he came across a related headline in the morning news and immediately opened another generative AI service, NotebookLM.
He typed into the source search box, “Explain the concept of stablecoins and why the Bank of Korea issued a warning.” A seven-minute AI-generated audio briefing was created in just a short while that sounded like a structured, natural discussion - similar to a panel of economic experts on a radio show.
NotebookLM can even generate podcast-style recordings with two virtual speakers exchanging dialogue.
As a music startup CEO, Cho takes things a step further and turns summarized news into music using Suno AI. He specifies a desired music style, and the AI composes music with embedded news content, which he listens to while exercising.
“It is not just convenient for consuming large volumes of information quickly - it allows for deep learning of selected information depending on your needs,” Cho said.
Thanks to the advancement of generative AI, content consumption patterns are rapidly changing. Among startup founders, professionals, and office workers with busy schedules, the trend of hyper-personalized content curation - enabled by AI - is spreading fast.
AI identifies a user’s interests and collects scattered, valuable information, then reprocesses it into a format tailored to the user’s preferences. This goes beyond basic text summaries, offering content in the form of audio lectures, music, mind maps, or visual images.
Google’s AI-powered document analysis tool, NotebookLM, plays a key role in helping users grasp context by generating structured briefings in the form of expert discussions. Users can upload files of content they want to study, and the AI provides audio lectures, informational timelines, and even mind maps.
Even with unfamiliar topics, NotebookLM makes it easy to understand key concepts and the overall flow.
Chung Ji-eun, CEO of legal/regulatory AI monitoring startup CODIT, frequently uses Release.ai and Napkin AI. Release.ai summarizes lengthy content - like YouTube videos, blogs, or PDFs - into key summaries.
Napkin AI visualizes complex information into a single image.
“With so many industrial policies and laws emerging, I use these tools to quickly understand and visualize them,” Chung said. “I then store the images separately in Notion AI for future reference.”
The market expects the trend of hyper-personalized AI content to become even more prominent. While users previously consumed content passively in fixed formats provided by media, blogs, and portals, they are not actively engaging with generative AI to receive the content they want, in the form they want.
Experts noted that users themselves are becoming content planners and curators, powered by AI.
“AI tools are evolving into customized brains that recommend and edit content based on user interests,” said Kang Beom-jun, CEO of The Play, which operates an AI content platform. “This Is not just a shift in how content is consumed - it signals a transformation in the very structure of how knowledge is used.”
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