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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>여행사 인수 열풍 분 국내 OTA…여기어때, 온라인투어 인수 마무리</h1> <div class="view_img"> <p>최초입력 2025.01.23 17:13:49</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">패키지여행사 인수로 몸집 불리는 국내 OTA들 여기어때, 2021년 온라인투어 지분 20% 확보 여행업계, 몸집 커진 놀유니버스 의식으로도 분석</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">패키지여행사 인수로 몸집 불리는 국내 OTA들<br/>여기어때, 2021년 온라인투어 지분 20% 확보<br/>여행업계, 몸집 커진 놀유니버스 의식으로도 분석 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202501/23/news-p.v1.20250123.278cc7509f7c44dc8b1ed1bbd761127e_P1.png" orgWidth="600" orgHeight="800" alt="여기어때 사옥 / 사진=여기어떄" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202501/23/news-p.v1.20250123.278cc7509f7c44dc8b1ed1bbd761127e_R.png" data-width="600" data-height="800"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">여기어때 사옥 / 사진=여기어떄</span> </figcaption> </figure></div><p refId="2">여행·여가 플랫폼 여기어때가 종합여행사 온라인투어의 인수 절차를 최종 마무리했다고 23일 밝혔다. 여기어때는 지난 2021년 투자한 온라인투어를 자회사로 편입해 양사의 동반 상승효과를 확대한다. 여행 플랫폼과 종합여행사로 각각 업계를 이끌던 두 회사가 유기적으로 협업해 여행 서비스의 품질을 한층 끌어올리겠다는 의미다.</p><p refId="3">온라인투어는 2000년에 설립한 해외여행 전문 여행사다. 실시간 항공 검색 엔진과 예약 체계를 중심으로 패키지 여행, 기업 단체 서비스, 현지 관광 등 폭넓은 상품을 공급한다. 해외 여행 상품을 구매하는 대표적 온라인 서비스로서 25년의 업력을 쌓았다.</p><div refId="4" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202501/23/news-p.v1.20250123.ea6fd9b2d96547f59241d11b61195abf_P1.png" orgWidth="310" orgHeight="163" alt="온라인투어 로고" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202501/23/news-p.v1.20250123.ea6fd9b2d96547f59241d11b61195abf_R.png" data-width="310" data-height="163"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">온라인투어 로고</span> </figcaption> </figure></div><p refId="5">여기어때는 온라인투어의 상품 기획, 운영, 판매 역량을 높게 평가해 이번 인수 절차를 밟았다. 여기어때는 2021년, 온라인투어에 약 500억 원을 투자하며 지분 약 20%와 향후 추가 투자를 위한 콜옵션을 동시에 확보한 바 있다. 여기어때는 이번 인수로 내국인 국외 관광(아웃바운드) 사업을 한층 성장시키는 기반을 다질 것이라고 밝혔다. 온라인투어의 운영 비결와 연결망이 여기어때의 아웃바운드 부문 확장을 지원할 것이란 기대감이 크다.</p><p refId="6">여기어때의 이같은 움직임에 여행업계의 반응은 놀유니버스에 대한 견제가 아니냐는 분위기다. 여기어때의 온라인투어 인수 행보가 최근 야놀자와 인터파크투어, 트리플 등의 인수 합병으로 몸집을 거대화한 놀유니버스를 의식한 것이 아니냐는 시각이다.</p><p refId="7">정명훈 여기어때컴퍼니 대표는 “온라인투어는 지난 25년간 끊임 없이 변화한 여행 유행에 부합하는 해외여행 상품을 개발하고 공급한 단단한 업력의 종합여행사”라며 “두 회사가 힘을 모아 서비스 품질을 더욱 발전시키는 데 집중해 소비자의 국내외 여행 경험을 한층 다변화 할 것”이라고 전했다.</p><div id="refTotal" value="7"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/culture/11225729', site : 'https://mkbn.mk.co.kr/news/culture/11225729' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; var that = ''; imgSrc = $(this).find("img").attr("src"); imgEl = $("<img/>"); that = $(this); 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