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[추동훈의 흥부전]</h1> <div class="view_img"> <p>최초입력 2025.04.30 15:00:00</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="content-textbox" data-attribute="01">[브랜드로 남은 창업자들]<br/>‘브랜드로 남은 창업자들’ 은 이름 그 자체가 브랜드가 된 창업자의 이야기를 들려드리는 콘텐츠입니다. 아래 기자 페이지를 ‘+구독’하시면 더욱 알차고 재미있는 이야기를 볼 수 있습니다.</div><p refId="2">[흥부전-102][브랜드로남은창업가들-61]파타고니아</p><p refId="3">지구상에서 가장 남쪽에 있는 지역. 남아메리카 최남단 아르헨티나와 칠레를 걸친 한 지역이 있습니다. 남극에 가까운만큼 서늘한 추위가 특징인 툰드라 기후를 갖고 있는 이 곳은 수많은 빙하로 절경을 이룹니다. 동쪽으로 오면 숲이 우거지고 평지와 사막, 그리고 초원이 어우러진 독특한 자연 경관으로 세계적으로도 유명한 관광지인데요.</p><div refId="4" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202504/30/news-p.v1.20250430.81ac8571aaf34c6f96092e53a10f252a_P1.png" orgWidth="665" orgHeight="246" alt="파타고니아 지역" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202504/30/news-p.v1.20250430.81ac8571aaf34c6f96092e53a10f252a_R.png" data-width="665" data-height="246"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">파타고니아 지역</span> </figcaption> </figure></div><p refId="5">이처럼 사람의 손떼가 덜 묻은 천혜의 자연덕에 이 곳의 이름을 딴 브랜드까지 탄생했죠. 어디인지 혹시 아실까요? 오늘의 주인공은 자연 보존을 기업가치로 삼은 기업, 바로 파타고니아입니다.</p><div class="content-loginDashboard"></div><div id="refTotal" value="5"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11305630', site : 'https://mkbn.mk.co.kr/news/business/11305630' }; 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