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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>디아지오코리아, 5월부터 편의점서 ‘조니워커 블랙 루비’ 판매</h1> <div class="view_img"> <p>최초입력 2025.04.30 13:46:44</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" 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data-url="https://wimg.mk.co.kr/news/cms/202504/30/news-p.v1.20250430.957ea8bc9c6148d6b9b09a6341568aa5_R.png" data-width="679" data-height="572"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">[사진제공=디아지오코리아]</span> </figcaption> </figure></div><p refId="2">프리미엄 주류 기업 디아지오코리아는 MZ세대를 적극 공략하기 위해 세계 판매 1위 스카치 위스키 브랜드 조니워커의 신제품 ‘조니워커 블랙 루비’를 다음달부터 편의점에서 판매한다고 30일 밝혔다.</p><p refId="3">소비자들은 지난 3월 출시 이후 ‘품절 대란’을 일으키며 큰 인기를 끌었던 조니워커 블랙 루비를 GS25, CU, 세븐일레븐, 이마트24 등 접근성 높은 편의점에서 손쉽게 살 수 있다.</p><p refId="4">편의점 앱과 카카오톡 선물하기 등 판매 채널을 통해서도 만나볼 수 있다.</p><p refId="5">조니워커 블랙 루비는 브랜드 최초의 여성 마스터 블렌더 ‘엠마 워커(Emma Walker)’가 조니워커의 대표적인 제품인 ‘조니워커 블랙’을 현대적으로 재해석해 선보인 제품으로 지난 3월 국내 출시했다.</p><p refId="6">과일 중심의 아로마와 부드러운 풍미는 위스키를 처음 접하는 입문자나 MZ세대 소비자, 그리고 여성들도 부담 없이 즐길 수 있도록 설계됐다. 기존 조니워커가 지녔던 남성적이고 중후한 이미지에서 벗어났다는 평가를 받고 있다.</p><p refId="7">풍부한 과일 향과 대담한 깊이를 지니고 있어 니트로 즐기는 것뿐만 아니라 다양한 칵테일과 하이볼과도 잘 어울린다.</p><p refId="8">디아지오코리아 이유미 마케팅 매니저는 “MZ세대의 라이프스타일과 소비 트렌드를 반영해, 접근성이 뛰어난 편의점과 스마트 오더로 유통망을 확대했다”며 “앞으로도 다양한 채널을 통해 고객과의 접점을 확대할 계획”이라고 밝혔다.</p><div id="refTotal" value="8"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11305607', site : 'https://mkbn.mk.co.kr/news/business/11305607' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> $(".news_view").find(".center_image").each(function (idx) { var imgSrc = ''; var imgEl = ''; var that = ''; imgSrc = $(this).find("img").attr("src"); imgEl = $("<img/>"); that = $(this); 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