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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>엠앤와이즈, 카카오싱크-CDP로 모다아울렛 마케팅 성공 견인</h1> <div class="view_img"> <p>최초입력 2025.04.29 10:20:00</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit">간편 가입·실시간 고객 DB·정밀 타겟팅…데이터 마케팅 본격 시동</p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="mid_title"> <div class="midtitle_text">간편 가입·실시간 고객 DB·정밀 타겟팅…데이터 마케팅 본격 시동 </div></div><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202504/29/news-p.v1.20250429.5c0c0602d6da45c7ad98c65c0473f1ea_P1.png" orgWidth="700" orgHeight="700" alt="< 출처 : 엠앤와이즈 >" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202504/29/news-p.v1.20250429.5c0c0602d6da45c7ad98c65c0473f1ea_R.png" data-width="700" data-height="700"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">< 출처 : 엠앤와이즈 ></span> </figcaption> </figure></div><p refId="2">통합메시지솔루션 전문기업인 (주)엠앤와이즈는 자사의 카카오싱크 전용 솔루션 ‘와이즈싱크(wiseSync)’와 고객데이터플랫폼(CDP: Customer Data Platform)을 통해 국내 대표 패션 유통기업 모다아울렛에 간편 회원가입부터 정밀 타겟 마케팅까지 일원화된 데이터 마케팅 체계를 구축하고, 실질적인 성과를 창출했다고 밝혔다.</p><p refId="3">올해 1월부터 모다아울렛의 기존 멤버십 시스템은 엠앤와이즈의 와이즈싱크를 기반으로 한 카카오싱크 간편 가입 시스템으로 전환됐다. 고객은 별도의 앱 설치 없이 카카오 계정으로 3초 만에 가입할 수 있어, 가입 절차가 크게 간소화되었고 유입 전환율도 함께 상승했다.</p><p refId="4">또한 전국 지점에 별도 QR을 발급해 오프라인 매장에서 3초 회원가입과 동시에 신규 카카오 채널 친구 추가까지 연동할 수 있도록 구축했다. 이를 통해 올해 1월부터 3개월 만에 모다아울렛 통합 카카오 채널 친구 수는 14만 명을 돌파, 통합 멤버십 기반의 강력한 고객 접점을 형성했다.</p><p refId="5">마케팅 정교화에도 성과가 나타났다. 모다아울렛은 카카오 채널 메시지 클릭률을 2024년 동기 6.5%에서 2025년 1~3월 기준 12%까지 끌어올리는 데 성공했다. 이는 CDP 기반의 세분화 타겟팅과 리타겟팅 전략이 주효했던 것으로 분석된다.</p><p refId="6">모다아울렛은 매일 신규 가입 및 고객 정보를 CDP에 자동 업데이트하여 실시간으로 고객 DB를 최신화하고 있다. 이렇게 축적된 데이터를 바탕으로 지역, 성별, 나이, 구매 이력 등 다양한 조건에 따라 맞춤형 메시지를 발송해 고객 반응을 극대화하고 있다.</p><p refId="7">또한, 각 메시지 및 콘텐츠의 클릭 고객을 분석해 관심 고객군을 별도 분류하고, 해당 타겟을 대상으로 리타겟팅 메시지를 발송함으로써 반응률을 높이고 있다. 이러한 관심 기반 리타겟팅 전략으로 클릭률이 기존 대비 두 배 이상 상승하는 성과를 이루어냈다.</p><p refId="8">엠앤와이즈 관계자는 “와이즈싱크와 CDP 연계를 통해 고객사는 단순한 가입을 넘어서 마케팅 효율까지 극대화할 수 있는 구조를 갖추게 된다”라며, “앞으로도 데이터 중심 마케팅 인프라를 기반으로 다양한 산업군의 디지털 전환을 적극 지원해 나가겠다”라고 밝혔다.</p><div id="refTotal" value="8"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11304044', site : 'https://mkbn.mk.co.kr/news/business/11304044' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = 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