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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>'올다무유' 다 품었다 신개념 아웃렛 등장</h1> <div class="view_img"> <p>최초입력 2025.04.24 17:35:11</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" 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<figcaption> <span class="thum_figure_txt">실내 쇼핑 공간 '더에스몰'. 신세계사이먼</span> </figcaption> </figure></div> <br><br>이른바 '올다무유'(올리브영·다이소·무신사·유니클로)가 모두 입점한 국내 아웃렛이 탄생했다. 아웃렛이 주말·공휴일에 주로 찾는 쇼핑 공간이 아니라 매일 찾을 수 있는 일상 공간으로 탈바꿈한 것이다. <br><br>신세계사이먼은 24일 경기 시흥 시흥프리미엄아울렛에 실내 쇼핑 공간 '더에스몰(The S Mall)'을 열었다고 밝혔다. 더에스몰에는 '올다무유'가 입점해 주말만이 아니라 평일에도 찾아 즐길 수 있는 '하이브리드형 아웃렛'으로 거듭났다는 평가가 나온다. <br><br>신세계사이먼 관계자는 "대대적 리뉴얼을 통해 야외형 쇼핑센터의 개방감, 규모감을 유지하면서 날씨에 구애받지 않는 실내 쇼핑몰의 편리한 동선까지 확보했다"며 이같이 밝혔다. <br><br>신세계사이먼에 따르면 더에스몰은 주중·주말을 가리지 않고 쇼핑을 즐길 수 있게 '데일리 콘텐츠'를 강화했다. 데일리 콘텐츠를 대표하는 브랜드로 기존 노브랜드와 더불어 올리브영과 다이소가 신규 입점했다. 까사미아·일룸·LG베스트샵·삼성스토어 등 지역 거점 가전 및 리빙 매장도 한데 모였다. SPA 브랜드 유니클로가 새로 문을 열었고, 유아동 전문관인 '키즈 블라썸'이 새 단장을 마치고 들어서는 등 11개 인기 브랜드가 입점했다. 오는 6월에는 '무신사 스탠다드'도 오픈한다. <br><br>시흥프리미엄아울렛은 2017년 4월 개점했다. 이후 연간 약 700만명이 찾는 경기 서남부권 대표 쇼핑센터로 각광받고 있다. 인접한 시흥 배곧신도시를 비롯해 서울 서남부권, 인천, 광명, 안양을 배후 상권으로 두면서 2030세대와 가족 단위 방문객에게 인기를 끌고 있다. <br><br>신세계사이먼 관계자는 "이번 새 단장을 통해 프리미엄 브랜드부터 일상생활에 밀접한 데일리 콘텐츠까지 모두 갖추며 고객의 쇼핑 선택권을 한 단계 업그레이드했다"며 "고객들이 매일 방문해 즐길 수 있는 수준 높은 쇼핑 공간을 선사할 것"이라고 말했다. <br><br>[김시균 기자] <br><br> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11300667', site : 'https://mkbn.mk.co.kr/news/business/11300667' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); 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