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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>롯데칠성 ‘별빛청하’ 누적 판매량 3300만병…매달 150만병 팔렸다</h1> <div class="view_img"> <p>최초입력 2024.03.25 11:10:00</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" 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data-url="https://wimg.mk.co.kr/news/cms/202403/25/news-p.v1.20240325.61a6b036fcb7490aaf6c8194758e86f2_R.jpg" data-width="1300" data-height="1791"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">[사진 출처 = 롯데칠성음료]</span> </figcaption> </figure></div><p refId="2">롯데칠성음료는 지난 2022년 5월에 선보인 ‘별빛청하 스파클링’이 올해 2월 말까지 누적 판매량 3300만병을 기록했다고 25일 밝혔다.</p><p refId="3">지난해에만 약 2100만병이 팔렸으며, 누적 판매량을 월 단위로 환산하면 매월 약 150만병씩 판매된 꼴이다.</p><p refId="4">별빛청하는 기존 청주 청하를 재해석해 화이트와인과 탄산을 더한 제품이다. 익숙하면서도 새로운 맛, 저도주 트렌드에 맞춘 알코올 도수 7도, 세련된 패키지 디자인 등으로 20~30대 여성 소비자에게 주목받았다.</p><p refId="5">출시 초기부터 트렌디하고 맛있다는 입소문이 나며 일부 마트와 주점에서 품귀 현상을 빚기도 했다.</p><p refId="6">롯데칠성음료는 지속적인 수요 확대에 대응해 지난해 상반기 생산설비를 확대했고 후속적으로 지난해 12월 ‘로제청하 스파클링’도 선보였다.</p><p refId="7">로제청하 스파클링은 천연 적사과향과 엘더베리 농축액이 들어간 제품으로, 핑크빛 컬러가 소비자 눈길을 사로잡으며 출시 100일 만에 230만병이 판매됐다.</p><p refId="8">롯데칠성음료는 별빛청하와 로제청하의 쌍끌이 인기에 힘입어 청하 브랜드가 올해 700억원 중반대의 매출로 사상 최대 실적을 거둘 것으로 기대하고 있다.</p><p refId="9">1986년 출시해 올해로 38살을 맞는 오리지널 청하도 국내 냉(冷)청주 시장을 주도하고 있다.</p><p refId="10">청하는 1980년대 당시 온(溫)청주의 형태로 겨울철에만 주로 마시던 주종이었던 청주를 사계절 내내 즐기도록 만든 냉청주다.</p><p refId="11">지난해 청하와 청하 드라이의 판매량은 약 4000만병, 12000㎘로 동일 기간 관세청 수출입통계 기준 국내 사케 수입량 5414.9t과 비교해 두배 이상 높다.</p><div id="refTotal" value="11"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/10973321', site : 'https://mkbn.mk.co.kr/news/business/10973321' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> </div> </div> <script type="text/javascript"> 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