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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>신세계백화점, 佛프랭탕 백화점과 손잡고 K뷰티 알리기</h1> <div class="view_img"> <p>최초입력 2025.06.29 16:30:53</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202506/30/20250630_01110207000005_L00.jpg" orgWidth="1000" orgHeight="750" alt="지난 4월 일본 도쿄 이세탄백화점 신주쿠점에서 진행한 신세계 하이퍼그라운드 팝업. 신세계백화점은 패션에서부터 뷰티에 이르기까지 다양한 장르의 신진 디자이너 브랜드의 해외진출을 돕고 있다." > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">지난 4월 일본 도쿄 이세탄백화점 신주쿠점에서 진행한 신세계 하이퍼그라운드 팝업. 신세계백화점은 패션에서부터 뷰티에 이르기까지 다양한 장르의 신진 디자이너 브랜드의 해외진출을 돕고 있다.</span> </figcaption> </figure></div> 신세계 하이퍼그라운드가 프랑스 대표 백화점인 프랭탕 백화점과 손잡고 K뷰티 브랜드를 널리 알린다. <br><br>7월 1일부터 8월 31일까지 두 달간 파리의 프랭탕 백화점 여성관 지하 1층 오스만 아트리움에서 13개 K뷰티 브랜드 팝업을 전개한다. <br><br>프랭탕 백화점은 화려한 외관과 상징적인 돔 건축물로 파리 역사기념물로 등재된 랜드마크 중 하나로, 프랑스에만 백화점 21개 지점, 뉴욕과 카타르에도 각각 1개 지점을 운영하고 있는 유서 깊은 글로벌 백화점이다. <br><br>특히 이번 팝업스토어는 1865년에 설립된 프랭탕 백화점의 160주년을 기념해 기획된 것으로 기념행사 기간에 열려 더욱 뜻 깊다. K뷰티 팝업스토어가 열리는 오스만 아트리움은 글로벌 럭셔리 브랜드의 팝업스토어가 꾸준하게 열렸던 장소로, 행사 이후 리뉴얼에 돌입해 대미를 장식하는 상징적인 의미도 있다. <br><br>신세계 하이퍼그라운드의 K뷰티 팝업스토어는 스킨케어, 메이크업, 향기, 마스크, 신세계 등 5개의 카테고리로 분류해 13개의 브랜드를 동시에 소개한다. <br><br>카테고리별 브랜드로는 스킨케어 '글로우' '메디필' '세라마인' '유랑' '키스', 메이크업 '무지개맨숀' '밀크터치' '테', 향수 '모멘센트' '취', 마스크 '러븀' '성분에디터' '아로셀' 등이 있다. <br><br>팝업스토어 가운데 별도로 마련된 공간에선 위 브랜드들이 정해진 스케줄에 따라 브랜드 위크를 진행하며 글로벌 고객에게 알릴 수 있는 기회도 마련된다. <br><br>이번 K뷰티 팝업스토어에 참여하는 브랜드 대부분은 아직 해외에서 인지도가 높지 않아 이번 기회를 통해 국외 소비자 및 바이어를 대상으로 인지도를 크게 높일 수 있을 것으로 기대된다. <br><br>[이선희 기자] <br><br> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/special-edition/11355004', site : 'https://mkbn.mk.co.kr/news/special-edition/11355004' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; 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