Naver sees surge in daily new members after Netflix partnership

Naver sees surge in daily new members after Netflix partnership

최초입력 2025.04.29 11:00:30

[Yonhap News]

Six months have passed since South Korea’s Naver and global streaming giant Netflix embarked on an unprecedented partnership. The two companies held a “Naver-Netflix Meetup” event on Monday at Naver Square in Jongno, Seoul, to showcase the results of their collaboration.
Since November 2024, Naver Plus Membership subscribers have been able to access Netflix’s ad-supported standard plan through a package deal for 4,900 won ($3.41) per month, which is significantly cheaper than the standalone subscription price of 5,500 won for the Netflix plan. The offer was widely praised as a groundbreaking benefit when it launched.
According to Naver, the partnership has boosted the daily number of new Naver Plus Membership subscribers by 1.5 times compared to pre-partnership levels. Shopping expenditures among new members who selected the Netflix package increased by over 30 percent, with individuals in their 30s and 40s - known for their strong digital engagement and purchasing power - accounting for more than 60 percent of new subscribers.
Netflix also reported broader diversification of its user base in Korea after the partnership. Previously concentrated among women in their 20s, the audience has expanded to include men in their 30s and 40s and users in regions outside the Seoul metropolitan area.
Jamie Choi, a director at Netflix, said, “Since partnering with Naver, we have witnessed a new wave of users enjoying Netflix from broader regions and demographics.”
Naver’s marketing lead, Na Eun-bin, highlighted the success of the collaborative “Na-Net” branding, which blends the identities of both companies. “We worked hard to merge the language and emotions of the two brands into a seamless user experience,” Na said. ‘Na-Net’ is easy to recognize and pronounce, making it widely recognizable, and now other partners collaborating with Naver also want similar naming strategies,” she added.
Both sides expressed intentions to strengthen their partnership through further joint marketing efforts. Choi emphasized, “This collaboration represents a rare form of partnership even from a global perspective, and we anticipate many more opportunities ahead. Netflix will continue exploring various ways to align with user lifestyles, including diverse partnerships.”
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Naver sees surge in daily new members after Netflix partnership

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