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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>뱅크엑스, 나이스정보통신과 AI결제혜택비서 서비스 도입</h1> <div class="view_img"> <p>최초입력 2025.05.08 16:00:00</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" src="//bimg.mk.co.kr/mkbn/mob/ic_sc4.png" width="29" alt="카카오톡"></a> <span class='bandSpabStyle2'> <script type="text/javascript"> new ShareBand.makeButton({"lang": "ko", "type": "c", "text": "", "withUrl": true}); </script> </span> <a onclick="sendMail();" href="javascript:void(0);" data-label="email" data-category="share"><img src="//bimg.mk.co.kr/mkbn/mob/ic_sc1.png" width="29" alt="메일보내기"></a> </div> </li> <li> <p class="sub_tit"></p><!-- View Type : 9--> </li> <style> #artText .mid_title { display: none; } </style> <li> <div id="artText" class="view_txt" style="font-size: 16px;"><div refId="1" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/08/news-p.v1.20250508.6875942467ff484080fe74a523ad2fd1_P1.png" orgWidth="700" orgHeight="135" alt="< 나이스정보통신, 뱅크엑스, 플레이플래닛, 버거운버거 로고 / 출처 : 뱅크엑스 >" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/08/news-p.v1.20250508.6875942467ff484080fe74a523ad2fd1_R.png" data-width="1200" data-height="232"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">< 나이스정보통신, 뱅크엑스, 플레이플래닛, 버거운버거 로고 / 출처 : 뱅크엑스 ></span> </figcaption> </figure></div><p refId="2">버거운버거 서울대점에 첫 도입 -플레이플래닛 앱 통해 혜택 가장 큰 매장 및 결제 할인 자동 검색</p><p refId="3">핀테크 앱 스타트업 뱅크엑스(BankX)는 나이스정보통신과 함께 개발한 플레이플래닛(PlayPlanet)의 AI결제혜택비서 서비스를 이달부터 버거운버거 서울대점에 처음으로 도입했다고 8일 밝혔다.</p><p refId="4">뱅크엑스는 이번 서비스 개발을 위해 지난해 12월 나이스정보통신과 업무 제휴를 맺고 개발에 착수, 4개월 만에 개발을 완료했다. 이번 서비스는 위치를 기반으로 주변 매장의 프로모션 정보와 함께 자신이 보유한 카드 중 가장 유리한 혜택을 실시간으로 안내해 준다.</p><p refId="5">뱅크엑스의 서비스 앱인 플레이플래닛에서 지도를 열어 주변 매장을 확인하면, 자동으로 프로모션이 떠 플레이플래닛 내에서 QR이나 바코드로 편리하게 결제할 수 있다. AI에 기반해 평소 사용자의 위치, 소비 패턴, 보유 신용카드 등을 분석해 가장 효율적으로 소비할 수 있는 혜택을 실시간으로 추천해 준다.</p><p refId="6">뱅크엑스는 이번 시범운영을 토대로 다양한 유명 브랜드와의 협업을 확대 중이다. 특히 식음료 매장뿐만 아니라 패션, 뷰티 등 다양한 오프라인 매장에서 활용해 다양한 소비 경험을 제공할 계획이다.</p><div refId="7" class="thumb_area img"> <figure> <div class="thumb"> <img loading="lazy" src="https://wimg.mk.co.kr/news/cms/202505/08/news-p.v1.20250508.417e142ac4754a01be546d08c544b945_P1.png" orgWidth="519" orgHeight="700" alt="< 버거운버거에서 주문을 한 이용자가 플레이플래닛 서비스를 이용해 결제하고 있다 / 출처 : 뱅크엑스 >" > <button class="btn btn_ic btn_zoom"> <i class="ic ic_zoom" data-url="https://wimg.mk.co.kr/news/cms/202505/08/news-p.v1.20250508.417e142ac4754a01be546d08c544b945_R.png" data-width="519" data-height="700"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">< 버거운버거에서 주문을 한 이용자가 플레이플래닛 서비스를 이용해 결제하고 있다 / 출처 : 뱅크엑스 ></span> </figcaption> </figure></div><p refId="8">김승훈 뱅크엑스 대표는 “최근 불경기로 많은 분들이 어려움을 겪고 있는데 소비자와 소상공인 모두에게 효용을 제공해 소비를 촉진하고자 개발했다”라며 “앞으로도 지역사회와 시민들에게 실질적인 혜택이 돌아갈 수 있는 기술 개발에 힘쓸 계획”이라고 밝혔다.</p><div id="refTotal" value="8"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11311664', site : 'https://mkbn.mk.co.kr/news/business/11311664' }; 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