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</script> </div> </div> <section class="news"> <div class="news_view"> <ul> <li> <h1>한국인에게 가장 먼저…BAT로스만스, ‘뉴욕·파리·런던’ 감성 담은 제품 출시</h1> <div class="view_img"> <p>최초입력 2025.05.07 08:54:02</p> <button type="button" class="btn_view btn_plus2" onclick='controlContentFontSize(0)'><span class="ico_comm ico_plus">크게</span></button> <button type="button" class="btn_view btn_min2" onclick='controlContentFontSize(1)'><span class="ico_comm ico_min">작게</span></button> </div> <div class="share_box"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc2.png" width="29" alt="페이스북" onclick="sendThis('facebook');" data-label="facebook" data-category="share" class="sns_section_li" sns_name="facebook"> <img src="//bimg.mk.co.kr/mkbn/mob/ic_sc3.png" width="29" alt="트위터" onclick="sendThis('twitter');" data-label="twitter" data-category="share" class="sns_section_li" sns_name="twitter"> <a href="javascript:void(0);" data-label="kakaotalk" data-category="share"><img class="sns_section_li" sns_name="kakaotalk" 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data-url="https://wimg.mk.co.kr/news/cms/202505/07/news-p.v1.20250507.3086f2bf5c4143b7a83e4c790d99bd73_R.jpg" data-width="800" data-height="555"></i> <span class="is_blind">사진 확대</span> </button> </div> <figcaption> <span class="thum_figure_txt">글로벌 에디션 바이 던힐 [사진출처=BAT로스만스]</span> </figcaption> </figure></div><p refId="2">BAT로스만스는 가장 인기 있는 대표적인 여행지 뉴욕∙파리∙런던의 감성을 담은 새로운 담배 브랜드 ‘글로벌 에디션 바이 던힐(Global Editions by Dunhill)’을 세계 최초로 한국에서 선보인다고 7일 밝혔다.</p><p refId="3">이 브랜드는 BAT ‘던힐(Dunhill)’의 첫 서브 브랜드다. 세계적으로 사랑받는 대표적인 여행지인 뉴욕, 파리, 런던을 테마로 한 3종 제품으로 구성됐다.</p><p refId="4">‘글로벌 에디션 바이 던힐’은 한국 소비자의 라이프스타일과 선호도가 세심하게 반영된 제품이다.</p><p refId="5">일상을 여행하듯 즐기며 자유로운 탐험을 추구하는 감성을 담은 이번 신제품은 ‘일상에서 잠시 벗어난 휴식’을 의미하는 ‘이스케이피즘(Escapism)’ 콘셉트를 추구했다.</p><p refId="6">신제품 패키지에는 한국 소비자의 시각적 감각과 디자인 선호도가 반영됐다. 아트 디렉터, 그래픽 디자이너, 3D 아티스트 등 다양한 창의적 배경을 가진 국내 전문가 그룹이 크리에이티브 팀과 함께 다양한 아이디어를 시각화하고 발전시키는 ‘핫하우징(Hot Housing)’ 방식으로 디자인을 구체화해 완성도를 높였다.</p><p refId="7">라인업은 킹사이즈 제품인 뉴욕 에디션과 파리 에디션, 파인컷 슈퍼슬림 제품인 런던 에디션으로 구성됐다.</p><p refId="8">뉴욕과 파리 에디션의 타르와 니코틴 함량은 각각 3.0mg과 0.20mg이다. 런던 에디션은 1.5mg과 0.10mg이다.</p><p refId="9">뉴욕과 파리 에디션에는 각기 다른 특성을 가진 캡슐 두 개를 적용했다. 소비자는 원하는 방식으로 맛을 조합할 수 있다.</p><p refId="10">런던 에디션에는 싱그러운 믹스에 싱글 캡슐을 적용해 청량한 맛을 강조했다. 3종 제품의 팩 상단에는 ‘프레시 존’이 추가돼 문지를 때 상쾌한 향이 퍼질 수 있도록 고안됐다.</p><p refId="11">소비자 가격은 각각 4500원이다.</p><div id="refTotal" value="11"></div> [ⓒ 매일경제 & mk.co.kr, 무단 전재, 재배포 및 AI학습 이용 금지]</div> </li> </ul> <div id="reple"> <script type='text/javascript'> window.livereOptions = { refer : 'mkbn.mk.co.kr/news/business/11310022', site : 'https://mkbn.mk.co.kr/news/business/11310022' }; </script> <div id='lv-container' data-id='mk' data-uid='MjQvMzYvMjc='> <script type='text/javascript'> (function(d, s) { var j, e = d.getElementsByTagName(s)[0]; if (typeof LivereTower === 'function') { return; } j = d.createElement(s); j.src = '//cdn-city.livere.com/js/embed.dist.js'; j.async = true; e.parentNode.insertBefore(j, e); })(document, 'script'); </script> <noscript></noscript> 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