Musinsa Co. unveiled an ambitious plan to reach 3 trillion won ($2.19 billion) in overseas transactions within five years, positioning itself as a key export platform for K-fashion.

“Now is the perfect time to take K-fashion global, with Korean culture—drama, film, and food—booming abroad,” said Musinsa Chief Executive Officer Park Joon-mo, in a press conference held Tuesday at Dongdaemun Design Plaza in central Seoul.

He emphasized that K-fashion lacks a major success story overseas, unlike K-pop or K-dramas.

“Musinsa aims to be the strategic partner that helps K-fashion thrive abroad,” he said.

To support Korean brands aiming to expand overseas, Musinsa announced plans to provide a comprehensive package of marketing and logistics solutions.

By offering a “one-stop logistics service” that handles the entire international logistics process on behalf of sellers, Musinsa aims to simplify overseas market entry.

This approach essentially promises that “brands only need to prepare great products, and Musinsa will handle the rest.”

Musinsa is also stepping up efforts to integrate its domestic and global platforms.

Starting in August, local brands that join Musinsa’s domestic store will automatically be listed on the global store, significantly reducing barriers to entry into overseas markets.

The company aims to reach 3 trillion won in global transactions—excluding domestic sales—by 2030, underscoring its commitment to expanding its footprint abroad.

Given that Musinsa’s annual transactions totaled 4.5 trillion won last year, this goal represents a major shift toward international growth.

The company designated 13 strategic countries in 2022, including Japan, the U.S., Australia, Canada, Hong Kong, Taiwan, Vietnam, Thailand, Indonesia, Singapore, Malaysia, New Zealand, and the Philippines.

This year, Musinsa plans to expand its reach even further, targeting mainland China, Europe, and the Middle East.

The global store’s transaction volume has increased at an annual rate of 260 percent since 2022, with more than 2,000 brands now listed and over three million monthly active users as of late April. Japan is currently the largest international market.

Musinsa is also investing in offline retail to complement its online presence. The company will open two to three stores in Shanghai this fall, with plans to enter Japan’s Osaka and Nagoya next year, followed by Singapore, Thailand, and the Middle East.

By 2030, Musinsa aims to launch offline stores in the U.S., Canada, Indonesia, and Malaysia as well.

These stores will take the form of multi-brand shops under the Musinsa Store name, as well as dedicated locations for its in-house label, Musinsa Standard.

With these developments, Musinsa is accelerating preparations for its planned initial public offering (IPO).

“We will soon select an underwriter and carefully consider the timing of the IPO,” Park said.

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