South Korean baby lifestyle brand Konny by Erin has surpassed 50 billion won ($34 million) in revenue last year.

Building on the popularity of its flagship baby carrier, the company expanded into infant apparel and other categories, helping to drive rapid growth.

The company announced on Monday that its 2024 revenue reached 50.2 billion won, with an operating profit of 7.9 billion won.

Sales were up 58 percent from the previous year, fueled by strong demand across both existing and new product lines.

The company’s best-known product, the Konny Baby Carrier, surpassed 1.4 million units in cumulative sales.

Unlike many domestic-focused competitors, Konny by Erin has established a strong global presence.

Its products are sold in over 110 countries, including Japan, the United States, Australia, Canada, and Hong Kong, with overseas markets accounting for 60 percent of entire revenue.

The company also maintained a high share of sales through its own direct-to-consumer platform, with 68.6 percent of total sales coming from its proprietary channels last year, up three percentage points from the year before.

The company has set ambitious targets, aiming for 80 billion won in revenue this year and more than 100 billion won in 2026.

It ultimately hopes to achieve 1 trillion won in annual revenue within the next decade by expanding its presence in global markets.

“We plan to become a top-tier global brand in the infant and child lifestyle sector through continued infrastructure investment and timely recruitment of key talent,” said CEO Erin Lim.

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