Samsung Electronics has been recognized as the most trusted refrigerator brand in the UK, according to Newsweek’s “2025 Most Trusted Brands in the U.K.” ranking.

Newsweek, in collaboration with BrandSpark International, surveyed over 17,000 British consumers to determine the most trusted brands across various categories. Samsung’s Bespoke AI Family Hub refrigerator also received top marks in a separate ranking by Good Housekeeping, a leading U.K. home appliance publication, which named it one of the best refrigerators available.

The Bespoke AI Family Hub refrigerator earned 90 out of 100 points, praised for its smart home features, spacious storage capacity, and beverage center. Good Housekeeping lauded the model, saying, “There is no more advanced refrigerator than this.”

The publication also highlighted the AI Vision Inside feature, which uses an internal camera to automatically track stored and removed food items. The SmartThings app further enhances convenience, allowing users to check refrigerator contents remotely, making grocery shopping easier.

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