Samsung Electronics Co. took the top spot in the 2025 Global Top Brands, which was prepared by global polling firm YouGov.

According to industry sources on Sunday, Samsung Electronics scored 43.0 points in YouGov’s recently released rankings to nab its second consecutive first-place finish following its first-place ranking in 2022. YouGov did not conduct surveys in 2023 and 2024.

Samsung Electronics scored 48.8 points for quality, with high scores in impression (47.8 points), recommendation (44.1 points), and reputation (42.3 points). YouGov evaluates brands based on six factors - brand impression, quality, value, customer satisfaction, reputation, and recommendation - through over one million consumer surveys across 28 global markets.

Following Samsung, YouTube and WhatsApp ranked second and third, both in the 41-point range. Other top 10 brands include Google (40.0), Adidas (35.4), Nike (35.3), oral care brand Colgate (33.2), Netflix (33.2), Toyota (31.5), and Ikea (31.4). Among the top 10, Samsung and Toyota are the only Asian companies.

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